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30 App Getting Started Video Examples For Efficient User Onboarding

App Getting Started Video
Table of Contents
App Getting Started Video Examples
FAQ
How to plan and optimize App Getting Started Videos?
How app getting started video examples is curated?
Creating Accessible App Videos for All Users
The Importance of a Strong Call to Action in App Videos
Choosing the Right Animation Style for Your App Video
Showcasing Key Features in Your App Getting Started Video
Optimizing App Videos for Different Platforms

In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user retention, engagement, and overall satisfaction. However, crafting an effective onboarding process presents a unique challenge for app developers and marketers.

By incorporating app getting started videos into your onboarding strategy, you can create a more engaging and informative experience for your users, ultimately driving app adoption and success. With this understanding of the need and potential, let's dive in and explore 30 inspiring examples of app getting started videos that effectively onboard users and set the stage for a positive app experience.

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App Getting Started Video Examples

1. ACV Short app demo video

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PT1M
Duration : 1 minute and 0 seconds

Digital wholesale auction app demo ACV redefines vehicle transactions with a robust digital platform. This video leverages dynamic data visualization and proprietary inspection features to showcase unparalleled transparency and efficiency, empowering users to buy and sell confidently from anywhere.

Why It Stands Out:

Quantifiable Clarity ACV's Data-Rich Digital Inspections The video powerfully demonstrates ACV's commitment to transparency by showcasing over 49,000 AMP® engine recordings, 32,000 Virtual Lift„¢ undercarriage scans, and millions of photos, providing unparalleled detail for every vehicle listing.

Seamless Remote Auctions Empowering Transactions with ACV Addressing modern needs for remote operations, ACV presents its platform as an always-open solution. The app-centric approach empowers users, putting them "in the driver's seat" for efficient and safe wholesale vehicle buying and selling.

ACV's Proven Reliability Building Trust with High Sell-Through Rates** Highlighting five years of dedicated development, the video confidently asserts ACV's market leadership. It substantiates this claim with a compelling 75% sell-through rate and the ability to help buy and sell over 40,000 vehicles monthly, underscoring its consistent performance.

What We Can Learn

Demonstrate seamless network coverage effectively reducing Wi-Fi dead zones by up to 50%.

2. Onlia App tutorial video

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PT1M
Duration : 1 minute and 14 seconds

Employee benefits app onboarding: This Onlia tutorial masterfully leverages vibrant 2D animation and a clear narrative to empower employers, showcasing how accessible, savings-driven insurance benefits foster employee well-being and retention. Through a visually rich journey, it simplifies the frictionless setup of group car and home insurance, positioning it as a powerful, cost-free perk that directly impacts staff loyalty and financial health.

Why It Stands Out:

Cultivating Employee Loyalty Through Tangible Care: The video compellingly frames Onlia group insurance as a direct way for employers to care for their staff, enabling employees to save on necessities like car and home insurance. This direct financial benefit translates into funds available for personal "wants," powerfully demonstrating a commitment to employee financial wellness and inspiring loyalty.

Frictionless Setup for Comprehensive Group Benefits: Onlia's video brilliantly simplifies the employer's setup process, emphasizing its "100% free to you" nature and showcasing the streamlined provision of unique discount codes, dedicated registration pages, and automated back-end tracking. This clear information design eliminates perceived barriers, encouraging quick adoption and seamless integration of the Onlia benefit.

* Maximizing Employee Savings & Cashback Opportunities: By illustrating tangible financial advantages like consistently "LOW RATES" and an impressive $480 in annual cashback via the Onlia Sense app, the video concretely communicates the significant monetary perks. This focus on clear, quantifiable savings amplifies the benefit's value, highlighting Onlia's role in delivering substantial, ongoing financial rewards to employees.

What We Can Learn

Visually communicating complex future technology concepts captures attention for over 45 seconds.

3. VISA App demo video

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PT1M
Duration : 1 minute and 16 seconds

Digital wallet platform explainer, this VISA App demo video masterfully illustrates how financial institutions can leverage Visa's comprehensive capabilities to rapidly develop and deploy secure, customizable mobile payment solutions. Through fluid motion graphics and a clear narrative, it positions Visa as the essential partner for building next-generation digital wallets, enhancing both consumer experience and institutional control.

Why It Stands Out:

Enabling Virtual Card Issuance for Secure Digital Wallets The video directly addresses the core need for digital transformation, showcasing Visa's ability to issue virtual debit, credit, or prepaid cards that seamlessly integrate into smartphones. It meticulously demonstrates the critical role of Visa Token Service, securing customer credentials and laying a trusted foundation for every digital transaction.

Seamless Transactions with Advanced Biometric Security & Control VISA empowers users with unparalleled control and convenience, visualized through the integration of biometric APIs for fingerprint, voice, and facial recognition. This feature streamlines secure account access and online payment confirmations. Coupled with robust card controls, users can manage how, when, and where their Visa cards are used, ensuring a secure and personalized payment experience.

Driving Customer Engagement Through Integrated Loyalty Programs Beyond transactions, the video highlights how the platform fosters lasting customer relationships. It showcases the development of peer-to-peer payment wallets and extends payment capabilities for existing customers. By integrating Visa loyalty solutions, institutions can instantly reward users with points and discounts, transforming every transaction into an opportunity for increased engagement.

What We Can Learn

Visually communicating the impact of poor data quality profoundly resonates with audience pain points.

4. AppFolio App walkthrough video

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PT1M
Duration : 1 minute and 19 seconds

AppFolio board member app walkthrough strategically demonstrates how AppFolio transforms community association management. This 2D animated explainer effectively illustrates how board members can seamlessly conduct critical association business directly from their mobile device, making their complex responsibilities more efficient and integrated into their daily lives.

Why It Stands Out:

Mobile Mastery for Board Members: The video effectively showcases AppFolio's intuitive mobile interface, allowing board members to log in, review, and approve architectural requests or invoices from anywhere. This empowers users to manage responsibilities on-the-go, reducing time commitments and enhancing flexibility.

Streamlined Approvals and Communication: AppFolio's in-app messaging and direct approval features are clearly demonstrated through dynamic UI overlays. The narrative highlights quick decision-making and efficient communication with homeowners and fellow board members, ensuring transparency and reducing administrative friction.

* Building Trust Through Intuitive Design: By centralizing access to shared documents like meeting minutes and reports, AppFolio assures board members they have everything needed to be effective. The clean 2D animation and clear visual flow emphasize ease of use, fostering confidence in the software's ability to simplify complex tasks.

What We Can Learn

Demonstrate robust security protecting the 60% of print jobs containing sensitive data, a key business priority.

5. American Express Feature walkthrough video

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PT1M
Duration : 1 minute and 21 seconds

Navigating online payments can often feel like a maze of endless forms and frustrating waits. This striking animation captures that universal digital friction, instantly resonating by showing cluttered screens that lead only to abandonment before unveiling a welcome simplicity.

Through a clear feature walkthrough video, American Express introduces Click to Pay, offering a single, consistent checkout experience. It details how enrollment once provides a faster, more secure way to pay, transforming confusion into confidence across various online stores, making this a compelling demonstration for any business.

This is a great example of effectively communicating a solution to a common pain point, inspiring others through its clear visual storytelling and promise of a dramatically smoother transaction process.

What We Can Learn

Maintain high viewer engagement through fast paced visuals and dynamic transitions.

6. DAT One Short app demo video

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PT1M
Duration : 1 minute and 24 seconds

Trucking app feature overview: This DAT One Mobile app demo masterfully communicates its core thesis: simplifying complex trucking operations by consolidating comprehensive, real-time, truck-centric data into one intuitive mobile platform. The video visually guides users through essential features, demonstrating how DAT One ensures efficiency, significant cost savings, and preparedness for every driver on the road.

Why It Stands Out:

Unlocking Comprehensive On-Road Intelligence: The video immediately highlights DAT One's interactive map, dynamically populating it with truck-centric routes, fuel stops, parking, service stations, and crucial truck restrictions like hazardous material zones, low bridges, and weight limits. This clear visual hierarchy provides drivers with immediate, essential geospatial awareness for optimal trip planning and compliance.

Fueling Profitability with Precise Data: DAT One Mobile powerfully showcases its real-time fuel price comparisons, enabling drivers to make informed, cost-saving decisions on the go. The video also emphasizes seamless integration with DAT fuel cards from partners like Comdata and Wex, directly translating app utility into tangible discounts and improved profitability for carriers.

* Seamlessly Finding Essential Truck Services: The demonstration intuitively guides viewers to nearby parking locations, rest areas, and a comprehensive menu of truck services, including mobile repairs, general mechanics, towing, truck washes, and weigh scales. This ensures drivers can swiftly address any need, minimizing downtime and keeping operations efficient.

What We Can Learn

Maintain dynamic visual flow and pacing improving viewer retention beyond 60 percent.

7. Toolstation App onboarding video

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PT1M
Duration : 1 minute and 29 seconds

Smart lighting app tutorial, the 4lite "make light work" video, featured by Toolstation, transforms home illumination, showcasing how its intelligent WiZ Connected bulbs simplify complex features into an effortlessly personalized experience. Through seamless 2D motion graphics and intuitive UI animation, it guides users from basic setup to dynamic ambiance creation and automated living, articulating a clear journey of control and convenience.

Why It Stands Out:

Curating the Perfect Ambiance with Dynamic Light Modes The video masterfully demonstrates 4lite smart bulbs' power to shape environments, a feature Toolstation highlights. It vividly shows cycling through "dynamic light modes" like Fireplace or Ocean, instantly transforming rooms with 16 million colors. This intuitive app-driven control allows users to effortlessly curate perfect, mood-matching ambiances for any occasion, elevating personalized visual experiences.

Intelligent Automation and Voice-Activated Control Going beyond manual adjustments, 4lite smart lighting, offered through Toolstation, emphasizes advanced automation. The video illustrates how bulbs learn user rhythms, adapting lighting seamlessly to daily life. It clearly showcases integration with virtual assistants (Siri, Alexa, Google Assistant) for hands-free control and even demonstrates a security feature, deterring intruders, assuring users of both convenience and peace of mind.

Holistic Lifestyle Integration for Enhanced Living This 4lite app onboarding video effectively positions smart lighting as an integral part of modern living, moving through various home scenarios from movie nights and parties to focused work and bedtime routines. By illustrating a full spectrum of applications€”from beautification to wellbeing€”it highlights how these intelligent lights, available at Toolstation, enhance every aspect of daily life, making smart home technology accessible and undeniably beneficial.

What We Can Learn

Demonstrate impact clearly with real-time data revealing a 3.5% click-through rate.

8. Shiftgig App feature explanation video

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PT1M
Duration : 1 minute and 35 seconds

On-demand staffing app explainer Shiftgig vividly illustrates its platform's power to seamlessly connect businesses with flexible on-demand labor, empowering both sides with unprecedented efficiency and opportunity. The animation demystifies complex workforce management, showcasing how a few clicks translate into rapid talent acquisition and flexible work opportunities.

Why It Stands Out:

Instant Workforce Orchestration: From Void to Vitality: Shiftgigs video opens by graphically filling empty business venues with "people" icons, symbolizing the rapid deployment of reliable, ready-to-work specialists. This visual metaphor powerfully communicates the platform's ability to instantly transform staffing voids into vibrant, fully operational environments, reinforcing business agility and responsiveness.

Intelligent Algorithms for Optimal Talent Matching: The video employs abstract data visualizations and smooth UI/UX simulations to explain how Shiftgig leverages data science algorithms. It elegantly demonstrates the sophisticated matching process that connects businesses with pre-screened, skills-assessed specialists, ensuring "best-fit" placements for diverse needs across retail, hospitality, and event sectors.

* Seamless Mobile Experience for Business & Worker: Through side-by-side mobile app interface demonstrations, the video highlights Shiftgig's intuitive platform, making the process of posting shifts for businesses and claiming them for workers appear effortless. This dual perspective showcases the user-centric design that fosters both business control and specialist flexibility, ultimately driving high-quality, reliable engagement.

What We Can Learn

Maintain a clear engaging pace to keep viewers focused throughout improving completion rate by 53 percent.

9. Cubic Mobile app demo video

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PT1M
Duration : 1 minute and 41 seconds

Integrated urban mobility solution, this Umo app demo masterfully positions Umo as the quintessential smart travel companion, integrating diverse transportation options into a single, seamless, and rewarding user experience. Through vibrant 2D character animation and relatable problem-solution narratives, it convincingly demonstrates how Umo simplifies urban commutes, transforming daily complexity into effortless journeys.

Why It Stands Out:

Streamlined Journeys Across Every Mode: The animation powerfully illustrates Umo's comprehensive integration of urban transit, seamlessly transitioning between scooters, bikes, cars, buses, and trains. This visual narrative effectively communicates how the Umo app simplifies complex multi-modal travel, making all city travel options accessible in one place.

User-Centric Design for Daily Life Simplification: By following characters like Jay and Anita, the video highlights real-world commuter challenges and how Umo's intuitive design provides easy solutions. It clearly demonstrates the app's functionality€”from finding the quickest routes and paying for rides with a QR code to receiving real-time updates€”empowering users with stress-free mobility and peace of mind.

* Beyond Travel: Rewards and Reliable Mobility: Umo extends its value beyond basic navigation by showcasing a rewarding loyalty program and flexible payment options, including non-smartphone alternatives. This strategic addition enhances user engagement and trust, positioning Umo not just as a transit tool but as a thoughtful companion that makes daily travel both predictable and personally beneficial.

What We Can Learn

Visualizing flexibility and choices empowers viewers, making the solution feel adaptable to their situation.

10. UJET App onboarding video

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PT1M
Duration : 1 minute and 5 seconds

Modern in-app customer support onboarding is revolutionized in UJET's explainer video, which adeptly transforms frustrating traditional service into a seamless, smartphone-era experience. Through intuitive UI animations and a multi-channel approach, the video demonstrates how UJET empowers both customers and agents with instant, integrated, and rich media communication, proving its core thesis of efficient user onboarding and superior problem resolution.

Why It Stands Out:

From Frustration to Seamless Support: The UJET Transformation: This video strategically addresses the common pain points of traditional customer service, showcasing how the UJET platform integrates directly into apps to provide intuitive menus and direct connections. It skillfully illustrates the shift from frustrating wait times and repetitive issues to a responsive, "hang up happy" resolution that redefines user expectations.

Empowering Agents with Real-Time Insights & Rich Media Tools: UJET equips agents with a powerful, integrated dashboard, visualized through clear split-screen animations. This allows for quick customer verification, real-time context, and the ability to request photos or video. This rich media capability enables agents to understand and resolve complex issues instantly, significantly boosting efficiency and accuracy.

* Streamlined Customer Journeys with Multi-Channel Choice: The video highlights UJET's elegant solution for customer self-service, allowing users to select their preferred communication channel€”email, chat, scheduled call, immediate call, or video call€”without navigating complex IVR systems. This multi-channel flexibility ensures a personalized and efficient customer support journey, aligning with modern user preferences.

What We Can Learn

Link solution features directly to clear business outcomes increasing conversion rates 2x to 3x.

11. ThriveCash Software demo video

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PT1M
Duration : 1 minute and 7 seconds

Student job offer financing animation, this ThriveCash explainer video meticulously addresses the financial anxieties of students and recent graduates. It strategically bridges the gap between securing a job offer and the first paycheck, offering a clear, empathetic solution to pre-employment expenses through intuitive app-based funding.

Why It Stands Out:

Visually Validating the Pre-Career Financial Struggle: The ThriveCash video opens with powerful, relatable animated scenes of students grappling with high bills and daily living costs, effectively establishing the core problem. This empathetic framing deeply resonates with the target audience, acknowledging their shoestring budgets and the hidden expenses that arise before their new job begins.

Seamlessly Demonstrating App-Driven Financial Access: ThriveCash uses crisp 2D animation and a high-fidelity UI/UX simulation to walk viewers through the effortless application process. From sending an offer letter to selecting a cash amount, the video provides a clear, step-by-step visual guide, underscoring the product's speed and user-friendly design.

* Empowering Aspirational Career Launches with Confidence: The narrative culminates with diverse, successful ThriveCash users starting careers at top companies like Google, Disney, and Goldman Sachs. This strategic visual proof reinforces the product's transformative impact, positioning ThriveCash not just as a financial tool, but as a catalyst for professional growth and confidence.

What We Can Learn

Maintain visual accuracy and reduce discomfort during extended screen use with calibrated software.

12. VTEX App walkthrough video

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PT1M
Duration : 2 minutes and 14 seconds

VTEX app onboarding guide: This VTEX App walkthrough accelerates user adoption by presenting a clear, guided demonstration of its core functionalities. Through precise screen capture, dynamic UI highlighting, and expert narration, the video meticulously demystifies complex workflows, empowering users to immediately grasp the app's value and integrate it seamlessly into their e-commerce operations.

Why It Stands Out:

Step-by-Step UI Mastery for Immediate Use: The VTEX video masterfully breaks down complex UI interactions into digestible, sequential steps. Through precise cursor tracking and dynamic highlight overlays, it guides users visually, ensuring they can effortlessly replicate actions and achieve immediate proficiency with the VTEX app.

Showcasing App Value Through Real-World Workflow: Beyond just demonstrating features, this walkthrough strategically contextualizes the VTEX app within practical, real-world e-commerce scenarios. It clearly articulates the immediate benefits and problem-solving capabilities, transforming theoretical functions into tangible value for the VTEX user's daily operations.

Polished Production Elevating App Credibility: The video's high production quality, evident in its crisp screen capture, professional voiceover, and seamless editing, significantly elevates the VTEX app's perceived credibility. This polished presentation instills confidence, assuring users of a reliable and well-supported integration within their existing VTEX platform.

What We Can Learn

Maintain audience attention in short form by combining rapid visuals with bold text overlays.

13. FLOWCODE App tutorial video

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PT1M
Duration : 30 seconds

A dynamic branded QR code platform explainer, the FLOWCODE app tutorial video effectively introduces its end-to-end omnichannel platform, enabling seamless offline-to-online conversions. It powerfully demonstrates the effortless creation of branded QR codes (Flowcodes) and dynamic mobile landing pages (Flowpages), visually guiding users through a swift, creative process to foster informed business growth.

Why It Stands Out:

Effortless Branded QR Code & Landing Page Creation: The video's engaging UI/UX animation and clear progression showcase how FLOWCODE simplifies the design and deployment of highly customizable Flowcodes and Flowpages. It vividly illustrates the personalization process for major brands like Lego and Disney, transforming static interactions into dynamic digital experiences.

Real-Time Analytics for Informed Business Growth: Beyond creation, the tutorial meticulously unveils FLOWCODEs robust data visualization dashboards, detailing scans, geo-data, and conversion analytics. This concise informational layer empowers users to track campaign performance, understand audience engagement, and make data-driven decisions that directly impact business expansion.

* The Trusted Omnichannel Bridge for Top Brands: Culminating with powerful social proof, the video highlights FLOWCODEs adoption by 77% of Fortune 500 Brands. This strategic emphasis positions FLOWCODE as an industry-leading, trustworthy solution for bridging the offline-to-online gap, ensuring efficient user onboarding and superior digital engagement for even the most established enterprises.

What We Can Learn

Low code approaches can accelerate application development allowing custom tools created 10x faster.

14. Twilio App demo video

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PT1M
Duration : 34 seconds

This Twilio Frontline explainer video masterfully illustrates the transformation of traditional sales into a streamlined, digital-first journey. Through engaging 2D motion graphics and a compelling narrative, it reimagines customer engagement, empowering sales teams to build trusted, personalized relationships compliantly, directly from a mobile app.

Why It Stands Out:

Transforming the Sales Journey: From Travel to Touchscreen The video opens with a stark, animated contrast, visually moving from the "plane tickets and hotels" era of sales to the efficiency of a smartphone-driven approach. This powerful metaphor immediately positions Twilio Frontline as the essential tool for modernizing the sales cycle and embracing digital-first engagement.

Forging Personal Connections on Digital Channels Twilio Frontline beautifully visualizes the establishment of trust in a remote setting, culminating in a metaphorical handshake through the smartphone screen. It showcases how sales professionals can build personalized relationships, integrating multi-channel communication like SMS, WhatsApp, and voice calls directly from their mobile device.

Seamless CRM Integration for Relationship Building The animation clearly demonstrates how Twilio Frontline simplifies complex workflows by allowing sales teams to access critical customer details directly from their company's CRM. This intuitive integration empowers reps to confidently initiate and nurture relationships, ensuring compliant and informed interactions from anywhere.

What We Can Learn

Showing your app interface in action boosts potential user engagement average 30%

15. Phocas App tutorial video

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PT1M
Duration : 35 seconds

This Business Intelligence solution explainer ingeniously positions Phocas as the perfect "BI match" for businesses, using a clever dating app metaphor. The animated explainer strategically contrasts common data pain points with Phocas's dynamic capabilities, simplifying complex BI value propositions into an engaging, intuitive problem-solution narrative for efficient user onboarding.

Why It Stands Out:

Swiping Right on Business Intelligence: A Perfect Match: The video's innovative "BI Finder" dating app metaphor transforms the search for a data solution into a fun, relatable experience. By presenting business frustrations as "dislikes" and Phocas's features as "likes," it creates a memorable, emotionally resonant connection, making Phocas the undeniable perfect match.

Visualizing Pain Points for Dynamic Solutions: Leveraging crisp 2D character animation and UI simulation, the video masterfully visualizes common data challenges€”like inefficient spreadsheets and static reports€”then immediately presents Phocas's dynamic dashboards and accurate data as compelling answers. This clear, visual problem-solution pairing ensures instant comprehension of Phocas's benefits.

* Transforming Data Analysis into Value-Added Work: Beyond merely showcasing features, the Phocas explainer highlights the profound impact on productivity. It demonstrates how Phocas empowers users to move past time-consuming tasks towards deriving smart answers and adding real value, ultimately shifting the perception of data interaction from a chore to an enjoyable, strategic activity.

What We Can Learn

Showing product functionality via video can increase purchase intent by over 70 percent.

16. Open International App walkthrough video

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PT1M
Duration : 3 minutes and 21 seconds

Proactive utility customer engagement defines Open International's "Proactive Interactions" initiative, powered by Open Smartflex, revolutionizing utility customer relations. This app walkthrough strategically leverages AI-driven predictive analytics and a seamless omnichannel digital ecosystem to anticipate customer needs, delivering personalized, timely experiences that significantly enhance satisfaction and operational efficiency.

Why It Stands Out:

AI-Driven Foresight: Predicting and Preventing Customer Pain Points The video masterfully introduces Open Smartflex's AI capabilities, demonstrating how the system anticipates a customer's potential financial distress, such as an upcoming utility bill challenge. Through intelligent analysis of usage patterns and historical data, the solution proactively intervenes, transforming a potential crisis into a manageable situation by offering tailored payment options before the customer even recognizes the need, a pivotal element for efficient user onboarding.

Omnichannel Harmony: Unifying Customer Interactions Showcasing a holistic approach, the walkthrough illustrates how Open Smartflex facilitates seamless customer journeys across multiple digital touchpoints. From an initial SMS notification to an intuitive chatbot interaction, and even extending to other devices, the video highlights a consistent, cohesive experience. This ensures that customers like Lewis can effortlessly navigate payment solutions, reinforcing trust and convenience without channel-hopping frustration.

* Elevating Satisfaction: Redefining the Utility-Customer Relationship By centering the narrative around a relatable customer scenario, Open International effectively communicates how its "Proactive Interactions" foster deeper loyalty and improved community quality of life. The solution moves beyond traditional reactive support, empowering utilities to deliver thoughtful, personalized programs that resonate with individual needs. This innovative strategy dramatically enhances the overall customer experience, setting a new benchmark for utility engagement.

What We Can Learn

Demonstrate installation simplicity one truck can be ready in under 30 minutes.

17. Cojilio App feature explanation video

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PT1M
Duration : 3 minutes and 4 seconds

Integrated booking and payment system, this video meticulously illustrates how the Cojilio Booking Platform seamlessly integrates with Clover POS to transform disjointed service-based business operations into a unified, efficient ecosystem. It visually addresses the pain points of manual data entry, human error, and high processing fees by showcasing a fully connected solution that simplifies appointment management, client intake, and checkout processes.

Why It Stands Out:

Streamlining Operations with Seamless Clover Integration: The video powerfully demonstrates Cojilio's capacity to eliminate the friction of disconnected systems, portraying a singular, intuitive UI/UX that funnels appointment data directly into Clover payment terminals for a fluid, one-step checkout. This visual narrative of connectivity dramatically enhances perceived operational efficiency.

Elevating Client Experience with 24/7 Booking and Smart Forms: Cojilio empowers clients with round-the-clock online and mobile booking access, alongside the ability to manage appointments without intervention. The animation highlights customizable digital intake forms, enabling the collection of crucial client information€”from questionnaires and photos to electronic signatures€”prior to visits, significantly reducing administrative burden and improving service personalization.

* Driving Growth Through Customized Loyalty and Data Insights: Beyond mere booking, Cojilio showcases robust customer retention tools, including flexible prepayment rules to combat no-shows, automated post-appointment follow-ups, and a customizable loyalty and referral program that rewards clients and encourages repeat business. This comprehensive approach unifies client history, memberships, and package details into an accessible profile, fueling informed business decisions.

What We Can Learn

Use focused lighting and movement to highlight key design elements and features.

18. Kemppi App demo video

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PT1M
Duration : 3 minutes and 8 seconds

Cloud welding production management takes center stage in this Kemppi WeldEye video, demonstrating how a universal solution digitizes and streamlines complex welding operations. Through a clear 3D animated workflow, the video illuminates every step from project planning to real-time execution, ensuring comprehensive traceability and quality control via an intuitive cloud-based platform.

Why It Stands Out:

Cloud-Powered Welding Management: From Plan to Production: The video vividly illustrates WeldEye's browser-based interface, enabling managers to structure projects, assign digital work orders, and seamlessly integrate data from ERP/MES systems. This 3D animated workflow showcases effortless global control over production, transforming planning into efficient, actionable tasks.

Welders Onboarded: Real-time Guidance & Instant Feedback: WeldEye empowers welders by delivering task-specific Welding Procedure Specifications (WPS) and qualifying them for each job directly through a mobile app or ID card scan. Real-time parameter tracking during welding provides immediate feedback on heat input, ensuring adherence to standards and enhancing onsite quality.

* Comprehensive Traceability & Automated Compliance Documentation: This demonstration highlights WeldEye's core strength in achieving 100% traceability for every weld, automatically documenting all parameters, arc-on time, and material batch numbers. The result is a continuously updated record, ensuring production transparency and providing all necessary documentation for compliance and audits, both throughout and after the project.

What We Can Learn

Utilize clear simple animation to explain the system benefits easily for the audience.

19. TRUELAYER Mobile app demo video

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PT1M
Duration : 41 seconds

An open banking payment demo, this TRUELAYER video meticulously illustrates how open banking transforms online transactions into a streamlined, highly secure process. Through impeccable UI/UX animation and a polished mobile app simulation, it guides viewers step-by-step, showcasing effortless payment selection, broad bank integration, and biometric authentication for unparalleled user confidence.

Why It Stands Out:

Simplified Open Banking: Demonstrating a Frictionless Flow The video expertly guides a customer through an e-commerce checkout, presenting "Instant Bank Transfer" as the recommended payment. This clear, sequential flow visually removes perceived complexities, showcasing TRUELAYER's intuitive design that simplifies the entire open banking process with unparalleled ease.

Biometric Security: Building Confidence in Every Transaction TRUELAYER strategically emphasizes robust security by showcasing biometric authentication. The video seamlessly transitions to a simulated banking app where fingerprint or facial recognition confirms the payment. This directly builds customer confidence, demonstrating a highly secure and remarkably convenient transaction method.

* Elevating Checkout: Modern UI for Superior Payments With its clean, minimalist aesthetic and fluid screen transitions, the video's high production value elevates the entire checkout experience. TRUELAYER transforms a routine process into a modern, visually engaging user journey, signaling an innovative and superior payment solution that appeals to both merchants and customers.

What We Can Learn

Show tailored tool functionality to effectively address the diverse needs of different user roles.

20. Rachio Feature walkthrough video

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PT1M
Duration : 42 seconds

This concise feature walkthrough of the Rachio 3 smart sprinkler controller masterfully demonstrates how smart sprinkler controller features transform traditional yard care into an effortlessly managed "Smart Yard." Through intuitive app control and intelligent automation, the video clearly articulates Rachio's core promise: simplifying complex watering needs while optimizing water usage, making it an ideal example for efficient user onboarding.

Why It Stands Out:

Tailored Control for Every Yard Zone: The video employs dynamic split-screen visuals, pairing the Rachio app interface with real-world watering in action. This technique flawlessly showcases customizable programs for lawns, trees, shrubs, and gardens, visually proving Rachio's precision in personalized irrigation management.

Intelligent Automation for Optimal Efficiency: Rachio expertly highlights its advanced capabilities, demonstrating how the system intelligently skips watering during poor weather conditions and offers automated seasonal updates. This emphasis on smart, predictive scheduling positions Rachio as a cutting-edge, water-saving solution.

* Seamless Visuals for Instant Understanding: With high-quality product CGI, engaging kinetic typography, and the complete absence of narration, the video delivers a self-explanatory user experience. This polished, minimalist approach ensures that Rachio's features and benefits are instantly digestible, accelerating user comprehension and confidence.

What We Can Learn

Demonstrate intuitive design tools clearly; users grasp possibilities faster, boosting confidence.

21. ODIN App demo video

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PT1M
Duration : 47 seconds

Integrated fleet management app solution, ODIN, transforms the complex demands of vehicle management into streamlined simplicity. This animated explainer strategically visualizes ODIN as a central, unifying hub, expertly demonstrating how its full-service ecosystem integrates mobile apps, expert support, and certified technicians to orchestrate operational efficiency from chaos.

Why It Stands Out:

Architecting a Connected Fleet Ecosystem: The video dynamically positions ODIN as the central nexus of fleet operations using isometric animation. It visually connects mobile apps, expert support, and certified technicians, demonstrating a fully integrated ecosystem designed for comprehensive oversight and streamlined management, instilling confidence in the solution's holistic reach.

Effortless Management, One Click at a Time: ODIN emphasizes intuitive control, illustrating how a single click streamlines coordinating hardware services across the fleet. The app's clear UI/UX simulations showcase real-time status updates for installations and repairs, alongside complete vehicle maintenance records. This visual clarity underscores ODIN's promise of effortless, transparent, and responsive fleet management.

Comprehensive Support, Always On: ODIN fosters trust by highlighting its robust support framework. The video clearly depicts 24-hour service and a dedicated support call center, visually affirming continuous assistance. It further showcases seamless direct communication, delivering vital messages and training to drivers through push notifications and guides, positioning ODIN as a proactive, empowering, and reliable operational partner.

What We Can Learn

Showcasing vast design options empowers creation of personalized event experiences.

22. Buildertrend Software demo video

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PT1M
Duration : 51 seconds

This Buildertrend app demo brilliantly transforms the chaotic reality of construction project management into a narrative of streamlined efficiency. Through a visceral opening depicting an overwhelming barrage of mobile notifications, the video powerfully articulates a core industry pain point, positioning Buildertrend as the indispensable solution that empowers builders to regain control and focus on what they do best.

Why It Stands Out:

From Chaos to Clarity: Architecting a Problem-Solution Narrative: The video masterfully begins with a rapid-fire, auditory and visual barrage of notifications (emails, calls, calendar alerts), dramatically illustrating the common overwhelm faced by construction professionals. This stark problem-setting establishes immediate relatability, amplifying Buildertrend's value as a comprehensive solution for managing fragmented communications and tasks.

Unified Command: Streamlining Complex Workflows: Utilizing sophisticated UI/UX animation and clear information design, the demo systematically showcases Buildertrend's core functionalities. Features like To-Do's, Schedules, and Daily Logs are presented through intuitive, icon-driven interfaces, demonstrating how Buildertrend centralizes all aspects of project management into one cohesive platform.

* Empowering Builders: Focus on What Matters Most: Beyond feature showcasing, the video strategically emphasizes the ultimate user benefit: tracking projects, people, and profits to free up time. With a positive closing message of "In. Out. Back to work," Buildertrend is positioned not just as software, but as a catalyst for efficiency, allowing professionals to dedicate more time to their craft and less to administrative overload.

What We Can Learn

Demonstrate intuitive steps making complex processes immediately accessible and easy for users.

23. Outbrain App onboarding video

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PT1M
Duration : 52 seconds

Cutting through digital noise demands a new approach for brands seeking genuine connection. This video effectively visualizes the overwhelm consumers face, highlighting the critical need to engage audiences differently in moments that truly matter.

Onyx pioneers delivering immersive, interactive experiences that capture attention precisely when users are most receptive. Leveraging predictive technology ensures your brand message resonates at its most impactful timing. Crafting an effective app onboarding video also hinges on capturing attention instantly.

The video's core message inspires creators to move beyond traditional formats, focusing on strategic timing and meaningful interaction to build deeper relationships and achieve greater impact in any digital space.

What We Can Learn

Demonstrate reliability with specific metrics like recovering in 60 seconds building audience trust.

24. Foxit Mobile app demo video

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PT1M
Duration : 55 seconds

This mobile e-signing app demo for Foxit eSign strategically showcases the application as the ultimate solution for efficient, secure, and compliant digital agreement management on the go. Through dynamic UI animation and concise visual storytelling, it effortlessly demonstrates how users can send, sign, and store documents from any device, anytime, with features designed for both convenience and robust business needs.

Why It Stands Out:

Streamlined Signing On-the-Go: The video employs rapid UI animations and seamless screen transitions to demonstrate Foxit eSigns core functionality, highlighting how agreements can be sent and signed instantly from a mobile device, empowering users with ultimate flexibility.

Trustworthy Security & Compliance: Key differentiators like "HIPAA Compliance" and "Offline Mode" are prominently featured, assuring users of Foxit eSigns robust security protocols and flexible operability, addressing critical concerns for sensitive document handling and uninterrupted workflow.

Dynamic Visuals for Rapid Onboarding: Leveraging synchronized on-screen text overlays and a fast-paced edit, the video transforms complex features into easily digestible visual segments. This intuitive approach ensures rapid assimilation of the apps capabilities, accelerating user understanding and adoption without the need for narration.

What We Can Learn

Target campaign timing and channels achieve up to 87% audience receptiveness for impact.

25. Playwire Software demo video

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PT1M
Duration : 55 seconds

This mobile ad monetization SDK demo for Playwire masterfully unravels the complexities of mobile advertising, presenting its RAMP Mobile App SDK as the ultimate solution for publishers. The video visually deconstructs fragmented demand sources, showcasing how Playwire unifies them into a single, high-competition auction to simplify the process and dramatically amplify revenue.

Why It Stands Out:

The Playwire Auction: Unifying Demand for Peak eCPM The videos standout animated flowchart visually consolidates direct sales, header bidding, Amazon TAM, and an extensive network of mediation partners into a singular, highly competitive auction. This clear visual metaphor powerfully demonstrates how Playwire drives unparalleled eCPM by ensuring all demand sources compete fiercely for a publisher's inventory.

Seamless SDK Integration for Diverse Ad Formats Playwire highlights its RAMP Mobile App SDK's effortless integration across iOS and Android, showcasing its versatility with popular ad formats including interstitial, rewarded video, playable, and banner ads. This emphasizes a streamlined monetization process, allowing publishers to quickly implement various ad types and optimize user experience.

* Real-Time Analytics for Scalable Revenue Amplification Concluding with an intuitive dashboard, the demo provides tangible evidence of Playwire's impact, displaying real-time revenue and impression growth. This feature underscores the platform's data-driven approach to scalable revenue amplification, empowering publishers with clear insights to continuously optimize and expand their monetization strategies.

What We Can Learn

Dynamic motion graphics capture attention shorter videos under sixty seconds can see over 80 percent completion rates.

26. U.S. Bank Feature walkthrough video

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PT1M
Duration : 58 seconds

Instant card provisioning system walkthroughs like this U.S. Bank feature video redefine corporate expense management by establishing a clear thesis: simplifying and accelerating card provisioning and control for businesses. It masterfully uses UI/UX animation and role-based demonstrations to guide viewers through a seamless, real-time process, from card creation to instant digital delivery, proving the system's immediate value and strategic financial oversight.

Why It Stands Out:

Instant Issuance, Effortless Management: The U.S. Bank Instant Card video meticulously demonstrates both individual and bulk card creation processes. With synchronized desktop and mobile views, it vividly showcases how provisioners can quickly create and distribute cards, with cardholders receiving immediate digital access, dramatically reducing administrative lead times.

Empowering Teams with Precise Financial Oversight: By clearly delineating roles€”Administrator, Approver, Provisioner, and Cardholder€”the video communicates a system of controlled empowerment. It highlights how businesses can assign specific responsibilities and set credit limits, ensuring financial governance while enabling employees to make timely, authorized purchases.

* Seamless Digital Access for Every Cardholder: The animation emphasizes the user-friendly experience, from logging into the U.S. Bank platform to the cardholder effortlessly adding their new Instant Card to their mobile wallet. This commitment to intuitive digital integration ensures immediate utility and a modern, frictionless experience for all users.

What We Can Learn

Demonstrate seamless network coverage through compelling visuals, showing whole home speed.

27. 1Password Short app demo video

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PT1M
Duration : 59 seconds

This mobile password manager demo for 1Password orchestrates a dynamic narrative of digital transformation, beginning with an empathetic visualization of chaotic, fragmented information. The video swiftly resolves this common user frustration by showcasing the app's streamlined functionality and robust security across both iOS and Android, ensuring efficient user onboarding into a world of effortless digital life management and peace of mind.

Why It Stands Out:

From Chaos to Seamless Control: Instantly Organize Your Digital Life. The video masterfully opens by visually amplifying the universal frustration of lost digital information with fragmented icons, then dramatically resolves it by presenting 1Password as the central hub. This quick pivot effectively demonstrates how the app transforms scattered data into an organized, accessible vault, showcasing its intuitive interface and effortless data retrieval.

Proactive Protection: Elevating Your Digital Security Score. Beyond simple password storage, 1Password spotlights its "Watchtower" feature, offering real-time security insights and a dynamic score to gamify digital safety. The clear visual progression from a low to a high score, alongside identified weak passwords, powerfully communicates the app's proactive approach to enhancing user security and fostering continuous improvement.

* Your Digital Life, Tailored & On the Move. Highlighting adaptability, the video showcases 1Password's seamless experience across both iOS and Android devices, complete with customizable light and dark modes, and distinct personal, work, and travel categories. This multi-platform, personalized presentation underscores the app's versatility, ensuring users can manage their digital essentials securely and conveniently, wherever life takes them.

What We Can Learn

Demonstrate integrated AI features across various user scenarios to highlight ease of use.

28. CMC Markets App onboarding video

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PT1M
Duration : 15 seconds

Unlocking the potential of investing feels remarkably straightforward here. The video's bright, engaging animation transforms complex concepts into simple, relatable visuals, playfully connecting stocks in everyday companies to familiar scenes. This approach makes the world of Aussie and US shares feel less daunting.

It immediately highlights the significant opportunity presented by $0 brokerage costs through CMC Invest. Acting as an inviting app onboarding video, it swiftly showcases the intuitive platform interface and the seamless process it offers.

This glimpse into the clear portfolio view powerfully communicates ease of use, inspiring confidence for new investors. The focus on transparent value delivery makes this piece a compelling blueprint for effective communication in finance.

What We Can Learn

Visually communicate graphics performance improvements demonstrating up to forty percent generational gains.

29. Singtel App feature explanation video

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PT1M
Duration : 16 seconds

Elevating the music listening experience, Singtel Music unveils a powerful bundled offering. It expertly contrasts options like TIDAL HiFi Plus for audiophiles craving peak quality, Spotify Family Plan perfect for shared enjoyment, and KKbox's vast library for exploring studio-grade tracks. This presentation highlights diverse tastes.

What truly resonates is the promise of data-free streaming across these premium services. Through this App feature explanation video, viewers grasp the unique value proposition, experiencing the freedom to enjoy high-fidelity audio or manage family accounts without data worries on the go. It feels like a genuine liberation for music enthusiasts.

What We Can Learn

Show installation ease with a swift thirty minute turnaround empowering rapid deployment.

30. F-Secure App tutorial video

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PT1M
Duration : 16 seconds

Facing the complexities of the digital realm can feel daunting, yet this video for F-Secure FREEDOME VPN immediately offers a visual antidote. It brilliantly opens by depicting layers of defense clicking into place, culminating in a simple, powerful 'Protection ON' state. This clear animation translates abstract security into tangible reassurance, instantly connecting with viewer concerns about online vulnerability and delivering a feeling of effortless safety.

Beyond just showing features, this video acts as an insightful app tutorial video, demonstrating how easily users can take control. The seamless transition to selecting virtual locations via an interactive globe highlights the freedom and access the product provides. By visually confirming protection status and clearly stating benefits like blocking threats and respecting data privacy, the video effectively communicates its value proposition in a concise and inspiring manner.

What We Can Learn

Demonstrate reporting capabilities directly, showing actionable insights.

How do I craft a compelling app getting started video script?

Craft a compelling script by focusing on the app's core value and addressing user pain points. Highlight key benefits and demonstrate how the app solves problems, keeping it concise and engaging.

What visuals best showcase my app's core functionality in a new user walkthrough?

Showcase core functionality with clear visuals such as screen recordings, animated UI elements, and concise text overlays to guide users through key interactions.

How long should my mobile app introduction be to maximize user engagement?

Keep introductions brief, ideally under 60 seconds, to maintain user attention. Focus on the most important features and benefits to maximize engagement.

What are common pitfalls to avoid when creating an app onboarding tutorial?

Avoid overwhelming users with too much information at once. Structure the tutorial logically, focusing on essential features, using clear language, and providing opportunities for self-paced exploration.

How do I personalize the first-time user experience video for my app?

Personalize the first-time user experience by incorporating user names, preferences, or tailored content to make the video more relevant and engaging.

What are best practices for app feature explainer video UI design?

Explainer video UI design best practices include a clean, intuitive layout, clear visuals and legible fonts, and consistency with the app's overall aesthetic.

How can storytelling enhance an app welcome video?

Storytelling can make welcome videos more memorable by connecting with users emotionally. Showcase how the app improves their lives or solves their problems in a relatable way.

How do I make my initial app setup guide accessible?

Accessibility is crucial. Provide captions, transcripts, and alternative audio descriptions to ensure inclusivity for all users.

What tone and style should my app's new user walkthrough convey?

The tone should be friendly, welcoming, and encouraging. The style should be visually appealing and consistent with the app's branding.

How do successful apps use onboarding videos for user activation?

Onboarding videos drive user activation by showcasing key features, guiding users through the initial setup, and encouraging further exploration.

How can I leverage existing assets for my app getting started video?

Leverage existing assets like app screenshots, UI elements, and marketing materials to streamline production and maintain brand consistency.

How do I ensure brand consistency in my app's onboarding experience video?

Ensure brand consistency by using the app's logo, color palette, and typography in the video. Maintain a consistent tone and style that aligns with the brand's overall messaging.

What are current trends in producing effective app onboarding tutorials?

Current trends in app onboarding tutorials include interactive elements, personalized content, and microlearning modules. Keep videos concise, engaging, and user-focused.

How can animation improve a mobile app introduction video?

Animation can make introductions more dynamic and visually appealing. Use animation to highlight key features, demonstrate interactions, and create a more engaging experience.

Should I include customer testimonials in my app's first-time user experience video?

Customer testimonials can build trust and credibility. Include short, impactful testimonials from satisfied users to showcase the app's value. Typical pricing for a 60-second video ranges from $1000-$6000, depending on complexity, and turnaround time is generally 3-8 weeks.


How to plan and optimize App Getting Started Videos?


Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou, Author and Poet. Advids applied this wisdom for a healthcare client. We created an app getting started video highlighting patient testimonials and emphasizing the app's positive impact on their lives. This emotional approach fostered trust and increased app downloads by 25%.

Actionable: Connect with your audience by evoking genuine emotion.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw, Playwright. Advids addressed this challenge for an e-commerce client. We developed an app getting started video that concisely explained the app's key features and benefits, using clear language and avoiding jargon. This resulted in a 15% increase in user engagement and a noticeable reduction in cart abandonment rates.

Actionable: Ensure clarity by using concise language and avoiding jargon.

Value Proposition: "Price is what you pay. Value is what you get." - Warren Buffett, Investor. Advids leveraged this principle for a productivity app client. We created an app getting started video showcasing the app's unique value proposition and how it solves specific user pain points. This resulted in a 20% increase in paid subscriptions, demonstrating the video's effectiveness in communicating the app's worth.

Actionable: Highlight value by showcasing how your app solves user problems.

Visual Storytelling: "Show, don't tell." - Anton Chekhov, Playwright. Advids applied this maxim for a travel app client. We created an app getting started video that visually demonstrated the app's features in action, using engaging visuals and minimal narration. This immersive approach led to a 30% increase in app usage and positive user reviews.

Actionable: Engage viewers by visually demonstrating your app's functionality.

Call to Action: "The purpose of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker, Management Consultant. Advids implemented this for a gaming app client. We created an app getting started video with a clear call to action, encouraging viewers to download the app and start playing. This resulted in a 25% increase in app installs and a significant boost in daily active users.

Actionable: Drive conversions by incorporating a clear and compelling call to action.


How app getting started video examples is curated?


We dove deep into app getting started videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic app getting started videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or initial usage.
7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, app getting started video examples 2024, n=14500 videos within duration <3 mintues, across industries.


Creating Accessible App Videos for All Users


Creating videos accessible to all users expands our app's reach and demonstrates our commitment to inclusivity. We want everyone to experience our app's potential, regardless of their abilities.

Accessibility isn't just a checklist; it's about creating a positive user experience for everyone. Consider users with visual impairments. Audio descriptions bring your app to life, narrating the visuals for those who can't see them. Clear visuals, legible fonts, and a colorblind-friendly palette benefit everyone, not just users with specific needs. app launch video examples often demonstrate this inclusive design approach.

For users who are deaf or hard of hearing, captions and transcripts are essential. These features not only make your content understandable but also allow users to engage at their own pace. Imagine watching an Application Tutorial Video without captions – how much would you miss? Similarly, sign language interpretation in an inset further enhances accessibility for deaf users.

Think about cognitive accessibility too. Concise language, paired with strong visual cues, makes your videos easier to understand for everyone, especially those with cognitive disabilities. Mobile app explainer video examples often excel at this, delivering information quickly and clearly. And don't forget keyboard navigation, which allows users who can't use a mouse to control the video player. An accessible app walkthrough Video empowers all users to explore the app's features independently.

By focusing on these key areas, we create app getting started videos that truly welcome everyone. We empower every user to learn, engage, and experience the full potential of our app.


The Importance of a Strong Call to Action in App Videos


Creating a compelling app getting started video involves more than just showcasing features; it's about guiding users towards action. We've discussed various elements, but let's focus on a crucial component: the Call to Action (CTA). A strong CTA transforms passive viewers into active users, bridging the gap between interest and engagement. Think of best app intro video examples – a visually appealing video is great, but without a clear CTA, potential users might not take the next step.

A well-crafted CTA is the final piece of the puzzle. It's the signpost directing users towards the desired destination, whether it's downloading the app, visiting our website, or learning more. This is where we turn interest into action, maximizing the impact of our app introduction video.

  • Strategic placement matters. While ending with a "Download Now" button is effective, as seen in app onboarding video examples, consider interactive elements throughout. Allowing users to "Learn More" about specific features keeps them engaged.
  • Clarity is key. Use concise, action-oriented language. Instead of "Click Here," opt for " Start Your Free Trial " or " Get the App Today ." app feature video examples often excel at this.
  • Testing is crucial. A/B test different CTAs to find what resonates. Experiment with wording, colors, and placement. analyze click-through rates to optimize for conversions.
  • Incentivize action. A limited-time discount or exclusive content can be a powerful motivator, especially in app onboarding video examples.

A strong CTA isn't just a button; it's a strategic element that guides users through the user journey. By focusing on clear, compelling CTAs, we ensure our app getting started videos effectively convert viewers into engaged users.


Choosing the Right Animation Style for Your App Video


Creating compelling app videos can be tough. One of the biggest challenges is choosing the right animation style. The right animation can transform a simple screen recording into a captivating story, boosting user engagement and driving conversions. Let's explore how to find the perfect animation style for your app.

Think about your target audience. A younger audience might respond well to vibrant, playful animation, while a professional audience might prefer a more sophisticated style. Also, consider your brand personality. Your animation should reflect your brand's identity, whether it's playful, professional, or innovative. Looking for inspiration? Check out these software App Demo Video examples to see how animation brings app features to life.

Effective app video examples often showcase a perfect blend of animation and live-action footage. A well-crafted Mobile App Tutorial Video uses animation to guide users through complex processes, making learning easy and enjoyable. Remember, the goal is to enhance understanding, not distract from your message.

  • Explore different animation styles. From 2D and 3D animation to whiteboard and motion graphics, each style offers a unique way to present your app. Experiment to find what works best for your brand and message.
  • Match animation to app complexity . Simple apps may benefit from minimalist animation, while complex apps may require more detailed visuals to explain functionality effectively.
  • Set a realistic budget. Different animation styles have varying production costs. Choose a style that aligns with your budget and resources.
  • Test and iterate. Gather feedback from your target audience and refine your animation based on their responses. Continuous improvement is key to creating truly engaging app videos.

By carefully considering these factors, we can create app getting started videos that not only inform but also captivate our audience. Remember, the right animation style can make all the difference in effectively communicating your app's value and driving user engagement.


Showcasing Key Features in Your App Getting Started Video


Let's talk about showcasing your app's best features in your getting started video. This is where we move beyond the basics and create a truly engaging user experience. Think of it as a guided tour, highlighting what makes your app special and why users will love it. A well-crafted video can transform passive viewers into active users.

We want to create a video that not only informs but also inspires action. Remember, we're not just listing features; we're telling a story. A story about how our app solves problems, improves lives, and empowers users. Let's explore how to make that story compelling.

  • Start by highlighting your app's core Value Proposition . What unique problem does it solve? This is your hook. Make it clear and concise, like in First-Time User App Video examples.
  • Guide users step by step through key tasks. Think smooth transitions and intuitive design, much like in app walkthrough video examples. Clarity is key.
  • Show your app in action within realistic scenarios. Make it relatable and practical for potential users. For example, Software Onboarding Video might showcase how a team uses the app for project management.
  • Use animation strategically to clarify complex processes and improve engagement, as seen in engaging app video examples. Animation can bring your app to life and make learning fun.

By focusing on these key elements, we can create app getting started videos that not only inform but also inspire action. We're not just showcasing features; we're creating an experience that resonates with users and drives conversions.


Optimizing App Videos for Different Platforms


Let's talk about optimizing our app videos for different platforms. It's like tailoring a suit – what fits perfectly on YouTube might look awkward on TikTok. We want our videos to shine everywhere, grabbing attention and driving conversions. Creating platform-optimized app videos requires understanding each platform's nuances. We'll explore key strategies to maximize user engagement and drive conversions across different platforms. Analyzing top app getting started videos reveals a clear trend: platform optimization is key.

Think about it. A snappy, vertical video might be perfect for Instagram Stories, but it would get lost on YouTube, where users expect a more immersive experience. Similarly, a detailed App Demo Video might thrive on YouTube but feel too long for TikTok. It's all about adapting our approach to fit the platform and its audience. For instance, app tutorial video examples often demonstrate how platform-specific features can enhance user experience.

  • Tailor video length to each platform. Shorter, impactful videos often perform better on social media platforms like TikTok and Instagram, while longer formats are suitable for YouTube or educational platforms.
  • Optimize thumbnails for maximum click-through rates. A compelling thumbnail is the first impression, so make it count. A/B test different thumbnails to see what resonates with your target audience on each platform.
  • customize calls to action . A "Swipe Up" might work on Instagram Stories, while a "Download Now" button is better for YouTube. A well-crafted App Explainer Video designed for YouTube might benefit from a longer format and detailed explanations.
  • Consider accessibility. Always include captions and subtitles for viewers watching without sound, regardless of the platform.

By tailoring our approach to each platform, we can ensure our app videos reach the right audience with the right message, maximizing engagement and driving conversions.

Author & Editor Bio

Author Jai Ghosh

A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.