Video Creation Service

30 App Getting Started Video Examples For Efficient User Onboarding

Orko Roy
Last updated
Jul. 06, 2025

In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user retention, engagement, and overall satisfaction. However, crafting an effective onboarding process presents a unique challenge for app developers and marketers.

By incorporating app getting started videos into your onboarding strategy, you can create a more engaging and informative experience for your users, ultimately driving app adoption and success. With this understanding of the need and potential, let's dive in and explore 30 inspiring examples of app getting started videos that effectively onboard users and set the stage for a positive app experience.

App Getting Started Video Examples

1. ACV

Video Thumbnail


Duration : 1 minute and 0 seconds

Igniting the digital auto auction space, ACV showcases its dynamic process and impressive capabilities. The video rapidly highlights key operational statistics like vehicles listed monthly and the sheer volume of detailed undercarriage scans and engine sound recordings conducted. This demonstrates a platform built for significant scale and thoroughness right in a short app demo video.

The emphasis on unique digital inspection technologies transforms abstract data into tangible benefits, revealing how ACV provides crucial, trustworthy information. This data-driven transparency, paired with a nearly 75% sell-thru rate, paints a compelling picture of efficiency and success for dealers navigating the modern vehicle marketplace.

What We Can Learn

Demonstrate seamless network coverage effectively reducing Wi-Fi dead zones by up to 50%.


2. Onlia App tutorial video

Video Thumbnail


Duration : 1 minute and 14 seconds

Revealing a pathway to tangible employee support lies within this vibrant animation. Onlia transforms group insurance into a gesture of genuine care, enabling staff to reclaim finances spent on essentials like car and home insurance, liberating funds for personal pursuits and simplifying life beyond the workplace.

Savings are vividly demonstrated, showing how group discounts drive rates lower even before typical application. The promise of significant annual cashback, highlighted alongside the Onlia Sense app, elevates the benefit. This isnt merely an app tutorial video; its a compelling case for employers, showing how frictionless setup and a 100% free sponsorship translate directly into valuable financial relief for their team members.

What We Can Learn

Visually communicating complex future technology concepts captures attention for over 45 seconds.


3. VISA App demo video

Video Thumbnail


Duration : 1 minute and 16 seconds

Building agile, secure digital wallets swiftly becomes reality, empowering businesses to issue virtual cards that turn any smartphone into a robust financial tool. This capability seamlessly connects consumers to a vast merchant network, laying the groundwork for widespread digital adoption and frictionless transactions.

More than just illustrating concepts, this app demo video showcases deep features like tokenization for ironclad security and biometric authentication, offering peace of mind for logins and payments. The visuals compellingly demonstrate effortless contactless transactions, splitting bills with peers, and earning rewards via integrated loyalty programs, highlighting the versatile, intuitive experiences enabled.

What We Can Learn

Visually communicating the impact of poor data quality profoundly resonates with audience pain points.


4. AppFolio App walkthrough video

Video Thumbnail


Duration : 1 minute and 19 seconds

Empowering board members to shape their communities with unprecedented ease unfolds. AppFolio delivers a focused mobile experience, directly addressing the complexities volunteers face in balancing essential oversight with personal commitments. This platform brings critical functions to the fingertips of those who serve.

Through this insightful app walkthrough video, the seamless flow of architectural reviews and invoice approvals is vividly demonstrated. Gaining immediate access to vital documents and engaging in direct communication within the app creates a sense of control and removes workflow friction.

It's compelling how the narrative illustrates this tool integrating into a busy life, enabling productivity from anywhere. This empowers board members to fulfill their important duties effectively, transforming responsibility into a more manageable and less time-intensive endeavor, inspiring action.

What We Can Learn

Demonstrate robust security protecting the 60% of print jobs containing sensitive data, a key business priority.


5. American Express Feature walkthrough video

Video Thumbnail


Duration : 1 minute and 21 seconds

Navigating online payments can often feel like a maze of endless forms and frustrating waits. This striking animation captures that universal digital friction, instantly resonating by showing cluttered screens that lead only to abandonment before unveiling a welcome simplicity.

Through a clear feature walkthrough video, American Express introduces Click to Pay, offering a single, consistent checkout experience. It details how enrollment once provides a faster, more secure way to pay, transforming confusion into confidence across various online stores, making this a compelling demonstration for any business.

This is a great example of effectively communicating a solution to a common pain point, inspiring others through its clear visual storytelling and promise of a dramatically smoother transaction process.

What We Can Learn

Maintain high viewer engagement through fast paced visuals and dynamic transitions.


6. DAT One Short app demo video

Video Thumbnail


Duration : 1 minute and 24 seconds

Conquering the open road's unpredictable nature demands smarter tools, and DAT One stands out by centering its utility around a powerful, interactive map. This visual core, effectively showcased in this short app demo video, becomes the essential command center for truckers seeking crucial information quickly.

Navigating complex routes with hazardous material or low bridge restrictions feels less daunting. Finding truck-friendly fuel stops with real-time pricing information saves money, while locating needed services or secure parking spots alleviates significant daily stress and lost time.

The video compellingly demonstrates how integrating these diverse, location-based needs into one accessible interface provides invaluable support. Its an inspiring example for creators highlighting product value by directly addressing user challenges with clear, actionable visuals.

What We Can Learn

Maintain dynamic visual flow and pacing improving viewer retention beyond 60 percent.


7. Toolstation App onboarding video

Video Thumbnail


Duration : 1 minute and 29 seconds

Beyond mere illumination, this video for 4lite smart bulbs reveals light as a dynamic tool. It masterfully shows how shifting from basic utility to a powerful element of ambiance, routine, and security genuinely makes light work, adapting effortlessly for any scenario shown.

Through the intuitively designed control app, viewers unlock vibrant scenes and subtle hues from millions of colors. This demonstration serves as an effective app onboarding video, vividly illustrating the ease of personalizing lighting and setting schedules, fostering creativity.

The seamless visual flow highlights virtual assistant integration and remote security control. It inspires thinking beyond simple bulbs, showcasing how connected lighting, presented with such clarity, transforms the home environment into a truly adaptive and enriching space.

What We Can Learn

Demonstrate impact clearly with real-time data revealing a 3.5% click-through rate.


8. Shiftgig App feature explanation video

Video Thumbnail


Duration : 1 minute and 35 seconds

Staffing uncertainty can weigh heavily, but finding reliable help just got simpler. This app feature explanation video compellingly shows how retail stores, hotels, and venues access a flexible workforce, demonstrating how positions fill swiftly within hours, transforming operational responsiveness and bringing immense relief.

Visualizing rapid shift claiming by pre-screened specialists powerfully conveys the marketplace's efficiency. Leveraging intelligent algorithms, Shiftgig delivers strategic agility for businesses while empowering workers with valuable choice and flexibility. Its a system built for dynamic staffing connection, a clear example for effective video communication.

What We Can Learn

Maintain a clear engaging pace to keep viewers focused throughout improving completion rate by 53 percent.


9. Cubic Mobile app demo video

Video Thumbnail


Duration : 1 minute and 41 seconds

Navigating city life's hustle now feels significantly easier. Umo emerges as a smart travel companion, unifying diverse transportation modes into a single, intuitive platform designed to simplify urban journeys for everyone, connecting buses, bikes, and ride share options smoothly.

The capabilities are clearly demonstrated in this insightful mobile app demo video, showcasing how effortless planning routes, making payments, and receiving real-time updates becomes. Umo frees up valuable mental space and time, allowing individuals to focus less on complicated commutes and more on personal priorities.

Umo offers a dependable and stress-free way to move around town, whether through its digital interface or a physical card option, ensuring everyone has the ability to travel safely and seamlessly.

What We Can Learn

Visualizing flexibility and choices empowers viewers, making the solution feel adaptable to their situation.


10. UJET App onboarding video

Video Thumbnail


Duration : 1 minute and 5 seconds

Escaping the endless hold music and frustrating transfers feels like a breath of fresh air with UJET. This platform fundamentally transforms frustrating customer support interactions, bringing instant, contextual help directly into the user's mobile app environment for a seamless, on-demand experience.

The video vividly portrays the intuitive in-app support journey, allowing users to navigate options easily, much like a good app onboarding video guides initial steps. It highlights the immediate access to relevant help channels and how agents instantly receive rich customer context, verification details, and even necessary multimedia like photos to resolve issues swiftly. This is a powerful example for demonstrating sophisticated functionality with clarity.

What We Can Learn

Link solution features directly to clear business outcomes increasing conversion rates 2x to 3x.


11. ThriveCash Software demo video

Video Thumbnail


Duration : 1 minute and 7 seconds

Starting a new chapter after graduation brings the excitement of a first job, yet often comes with unexpected financial demands before the first salary arrives. Relocating, securing housing, or simply managing daily costs can create significant pressure during this pivotal transition.

ThriveCash directly addresses this challenge. Its user-friendly approach, effectively demonstrated in this software demo video, allows individuals to access funds based on their confirmed job offer quickly via a simple app submission.

This innovative solution provides the essential capital needed to navigate upfront expenses, empowering a confident launch into professional life at impressive companies, turning potential stress into a smoother, more focused beginning.

What We Can Learn

Maintain visual accuracy and reduce discomfort during extended screen use with calibrated software.


12. VTEX App walkthrough video

Video Thumbnail


Duration : 2 minutes and 14 seconds

Navigating retail fragmentation is a key challenge. VTEX Sales App directly addresses this by empowering sales associates. It grants them real-time, unified access across physical stores, warehouses, and third-party inventory, fundamentally transforming their ability to serve customers from any location.

The seamless interaction within this app walkthrough video is compelling. Associates fluidly manage multiple customer carts, integrate personalized upsells like protection plans, and complete transactions using various payment methods. This cohesive process ensures a friction-free assisted selling journey.

Witnessing this unified platform shows how technology elevates human-driven commerce. It's an inspiring demonstration for brands aiming to blend digital reach with personalized service, creating remarkable buying experiences everywhere.

What We Can Learn

Maintain audience attention in short form by combining rapid visuals with bold text overlays.


13. FLOWCODE App tutorial video

Video Thumbnail


Duration : 30 seconds

Breathing digital life into the physical world, the Flowcode platform unveils a seamless pathway from scan to engagement. It showcases a fast, intuitive process for generating dynamic, branded QR codes that beautifully integrate into packaging and real-world media, offering a vibrant bridge to online spaces.

More than a simple link, this app tutorial video reveals a complete system. It demonstrates creating customizable Flowpages as dynamic mobile destinations, highlighting the ease of use for creators. Powerful analytics are shown, tracking scans, conversions, and geo-data, transforming offline interactions into actionable insights for growth and optimization.

What We Can Learn

Low code approaches can accelerate application development allowing custom tools created 10x faster.


14. Twilio App demo video

Video Thumbnail


Duration : 34 seconds

Redefining how sales professionals cultivate client relationships digitally, this presentation illustrates a core tool for navigating the modern landscape. It emphasizes moving past traditional hurdles, demonstrating how instant mobile access enables dynamic, personal customer engagement effortlessly from any location.

The product Frontline emerges as the essential hub, providing direct access to crucial customer details via CRM integration. Demonstrated throughout this app demo video, its compliant communication options like messaging and voice bridge the digital gap, serving as a vital platform for building enduring customer connections securely.

What We Can Learn

Showing your app interface in action boosts potential user engagement average 30%


15. Phocas App tutorial video

Video Thumbnail


Duration : 35 seconds

Discovering clarity in complex business data often feels like a frustrating search for connection. This dynamic animation captures that struggle using a clever dating app metaphor, visually swiping away common pain points like confusing spreadsheets and static reports to reveal the appeal of accurate data and dynamic dashboards.

Finding Phocas is presented as finding the ideal business intelligence match, transforming complicated questions into smart answers. The video compellingly shows how this enables productive, value-adding work, offering intuitive ease unlike needing a lengthy app tutorial video. It truly inspires a hopeful outlook on falling in love with your data.

What We Can Learn

Showing product functionality via video can increase purchase intent by over 70 percent.


16. Open International App walkthrough video

Video Thumbnail


Duration : 3 minutes and 21 seconds

Seeing customers grappling with utility bill stress highlights the urgent need for empathetic, modern solutions. Finding financial relief and timely help shouldn't be a struggle in today's digital world.

Open International addresses this directly with Proactive Interactions, powered by Open smartflex. This innovative approach, demonstrated clearly in this app walkthrough video, uses AI to anticipate potential issues, proactively offering personalized payment options via convenient chatbot channels. The ease and immediacy of accessing help turns customer anxiety into appreciation, providing a valuable blueprint for crafting clear, impactful technical video content.

What We Can Learn

Demonstrate installation simplicity one truck can be ready in under 30 minutes.


17. Cojilio App feature explanation video

Video Thumbnail


Duration : 3 minutes and 4 seconds

Feeling the pinch of disconnected systems holding your business back? Cojilio offers a vital connection, showcasing a platform designed for seamless service management. Visually demonstrating unified online booking and integrated Clover payments, the clear one-step checkout feature promises to dramatically reduce manual errors and simplify daily transactions.

This platform elevates client interaction with 24/7 self-service booking, alongside digital forms for efficient information gathering and loyalty programs to build repeat business. This insightful app feature explanation video highlights how Cojilio provides a comprehensive toolkit, inspiring a more streamlined and professional operation for any service-based endeavor.

What We Can Learn

Use focused lighting and movement to highlight key design elements and features.


18. Kemppi App demo video

Video Thumbnail


Duration : 3 minutes and 8 seconds

Navigating the complexities of modern welding requires precision and complete oversight. This app demo video for WeldEye compellingly showcases a digital ecosystem that streamlines production management. It reveals a cloud-based platform integrating planning data, offering unparalleled access and control across global operations.

The system connects seamlessly to the welder via the mobile app. It empowers them with instant access to work orders, required procedures, and ensures qualifications are met. Real-time data capture gives immediate quality feedback and complete traceability for every weld, simplifying compliance documentation.

What We Can Learn

Utilize clear simple animation to explain the system benefits easily for the audience.


19. TRUELAYER Mobile app demo video

Video Thumbnail


Duration : 41 seconds

Imagining a checkout free from card details, this video reveals the elegant simplicity of open banking payments. It charts a swift path from selecting headphones to choosing "Instant Bank Transfer" directly within the merchant interface.

The flow then spotlights the critical moment of secure authentication. Users select their familiar institution and complete the payment effortlessly within their native bank app using biometric recognition. This mobile app demo video compellingly demonstrates how TRUELAYER leverages existing trust and technology for a fast, verified, and modern payment experience.

What We Can Learn

Show tailored tool functionality to effectively address the diverse needs of different user roles.


20. Rachio Feature walkthrough video

Video Thumbnail


Duration : 42 seconds

Beyond just watering, cultivating a smarter outdoor space feels attainable. Rachio presents its controller as central to this transformation, moving beyond manual adjustments to intelligent automation and convenience.

Visualizing the app interface through a feature walkthrough video effectively conveys the power of remote control. It highlights setting specific programs for various zones and the smart logic behind automatic skips for rain, underscoring efficiency, water savings, and a simpler approach to maintaining a healthy, vibrant yard effortlessly from anywhere.

What We Can Learn

Demonstrate intuitive design tools clearly; users grasp possibilities faster, boosting confidence.


21. ODIN App demo video

Video Thumbnail


Duration : 47 seconds

Navigating the intricate pathways of fleet management finds clarity in the ODIN solution presented here. The animation visualizes the challenge of disjointed processes, then reveals an interconnected system where mobile apps, expert teams, and technicians link seamlessly, transforming complexity into a manageable, unified workflow.

This dynamic app demo video showcases how ODIN simplifies crucial tasks like coordinating maintenance and accessing vital data with remarkable ease. Its unique value lies in consolidating every aspect of fleet care into one intuitive platform, offering real-time insights and eliminating the need to juggle multiple systems or communication threads, providing genuine relief for fleet managers.

What We Can Learn

Showcasing vast design options empowers creation of personalized event experiences.


22. Buildertrend Software demo video

Video Thumbnail


Duration : 51 seconds

Juggling the relentless flow of construction project communication, from urgent texts about rain delays to client questions about invoices, can feel like endless noise. The initial visual overload instantly resonates, capturing the daily struggle against disorganization and missed details that keeps builders tied to their phones instead of their work sites.

This software demo video then presents a compelling counterpoint: Buildertrend. It visually translates the complex demands into an intuitive platform for managing schedules, communication, and finances in one place. This stark contrast demonstrates how the software brings clarity and control, allowing professionals to streamline their process, track key aspects of their business, and spend more time building.

What We Can Learn

Demonstrate intuitive steps making complex processes immediately accessible and easy for users.


23. Outbrain App onboarding video

Video Thumbnail


Duration : 52 seconds

Cutting through digital noise demands a new approach for brands seeking genuine connection. This video effectively visualizes the overwhelm consumers face, highlighting the critical need to engage audiences differently in moments that truly matter.

Onyx pioneers delivering immersive, interactive experiences that capture attention precisely when users are most receptive. Leveraging predictive technology ensures your brand message resonates at its most impactful timing. Crafting an effective app onboarding video also hinges on capturing attention instantly.

The video's core message inspires creators to move beyond traditional formats, focusing on strategic timing and meaningful interaction to build deeper relationships and achieve greater impact in any digital space.

What We Can Learn

Demonstrate reliability with specific metrics like recovering in 60 seconds building audience trust.


24. Foxit Mobile app demo video

Video Thumbnail


Duration : 55 seconds

Completing agreements anywhere just got simpler watching this mobile app demo video. The presentation powerfully illustrates how eSign lets you manage documents directly on your phone, revealing signing, sending, and tracking with surprising ease. This visual demonstration makes handling paperwork on the go feel effortlessly achievable.

Beyond just signatures, the video highlights crucial capabilities like secure sending, full compliance, and seamless offline use. This showcases eSign's commitment to both convenience and trustworthiness, essential for modern workflows. It effectively articulates how this solution empowers users, transforming a tedious process into a truly portable, powerful tool for their projects.

What We Can Learn

Target campaign timing and channels achieve up to 87% audience receptiveness for impact.


25. Playwire Software demo video

Video Thumbnail


Duration : 55 seconds

Cutting through the complexity of mobile ad monetization, Playwire presents a breakthrough solution. The software demo video for their Mobile App SDK highlights how it acts as a central hub, unifying disparate direct sales, header bidding, and mediation partners into a single, efficient auction process.

This novel integration grants publishers access to powerful, unmatched demand, securing highest eCPM through fierce competition for inventory. It vividly demonstrates how developers can shed the burden of ad operations, liberating them to champion audience growth while Playwire relentlessly amplifies their revenue potential.

What We Can Learn

Dynamic motion graphics capture attention shorter videos under sixty seconds can see over 80 percent completion rates.


26. U.S. Bank Feature walkthrough video

Video Thumbnail


Duration : 58 seconds

Eliminating the lag typical in corporate card setup, U.S. Bank unveils Instant Card, a solution prioritizing speed and user empowerment. Its digital workflow is masterfully presented through a clear feature walkthrough video, showing administrators rapidly provisioning cards individually or in bulk via web or app.

Cardholders receive instant notifications, allowing them to seamlessly add it to their mobile wallet for immediate spending. This concise demonstration serves as an excellent guide for showcasing streamlined digital processes effectively and inspires clarity in video communication.

What We Can Learn

Demonstrate seamless network coverage through compelling visuals, showing whole home speed.


27. 1Password Short app demo video

Video Thumbnail


Duration : 59 seconds

That moment of digital disarray, searching frantically for important details, is instantly relatable. This short app demo video from 1Password captures that feeling, positioning the app as your secure digital anchor. It quickly brings a sense of calm by showing effortless access to everything you need.

The video compellingly demonstrates the breadth of items it secures, from passwords and payment info to passports and documents, acting as your single source of truth. It highlights speed and ease of use across phone, tablet, and other devices. Seeing the Watchtower security score visual emphasizes the peace of mind this organized approach provides for your online life.

What We Can Learn

Demonstrate integrated AI features across various user scenarios to highlight ease of use.


28. CMC Markets App onboarding video

Video Thumbnail


Duration : 15 seconds

Unlocking the potential of investing feels remarkably straightforward here. The video's bright, engaging animation transforms complex concepts into simple, relatable visuals, playfully connecting stocks in everyday companies to familiar scenes. This approach makes the world of Aussie and US shares feel less daunting.

It immediately highlights the significant opportunity presented by $0 brokerage costs through CMC Invest. Acting as an inviting app onboarding video, it swiftly showcases the intuitive platform interface and the seamless process it offers.

This glimpse into the clear portfolio view powerfully communicates ease of use, inspiring confidence for new investors. The focus on transparent value delivery makes this piece a compelling blueprint for effective communication in finance.

What We Can Learn

Visually communicate graphics performance improvements demonstrating up to forty percent generational gains.


29. Singtel App feature explanation video

Video Thumbnail


Duration : 16 seconds

Elevating the music listening experience, Singtel Music unveils a powerful bundled offering. It expertly contrasts options like TIDAL HiFi Plus for audiophiles craving peak quality, Spotify Family Plan perfect for shared enjoyment, and KKbox's vast library for exploring studio-grade tracks. This presentation highlights diverse tastes.

What truly resonates is the promise of data-free streaming across these premium services. Through this App feature explanation video, viewers grasp the unique value proposition, experiencing the freedom to enjoy high-fidelity audio or manage family accounts without data worries on the go. It feels like a genuine liberation for music enthusiasts.

What We Can Learn

Show installation ease with a swift thirty minute turnaround empowering rapid deployment.


30. F-Secure App tutorial video

Video Thumbnail


Duration : 16 seconds

Facing the complexities of the digital realm can feel daunting, yet this video for F-Secure FREEDOME VPN immediately offers a visual antidote. It brilliantly opens by depicting layers of defense clicking into place, culminating in a simple, powerful 'Protection ON' state. This clear animation translates abstract security into tangible reassurance, instantly connecting with viewer concerns about online vulnerability and delivering a feeling of effortless safety.

Beyond just showing features, this video acts as an insightful app tutorial video, demonstrating how easily users can take control. The seamless transition to selecting virtual locations via an interactive globe highlights the freedom and access the product provides. By visually confirming protection status and clearly stating benefits like blocking threats and respecting data privacy, the video effectively communicates its value proposition in a concise and inspiring manner.

What We Can Learn

Demonstrate reporting capabilities directly, showing actionable insights.


FAQ

View more icon. Plus icon inside an orange shape.
How do I craft a compelling app getting started video script?

Craft a compelling script by focusing on the app's core value and addressing user pain points. Highlight key benefits and demonstrate how the app solves problems, keeping it concise and engaging.

View more icon. Plus icon inside an orange shape.
What visuals best showcase my app's core functionality in a new user walkthrough?

Showcase core functionality with clear visuals such as screen recordings, animated UI elements, and concise text overlays to guide users through key interactions.

View more icon. Plus icon inside an orange shape.
How long should my mobile app introduction be to maximize user engagement?

Keep introductions brief, ideally under 60 seconds, to maintain user attention. Focus on the most important features and benefits to maximize engagement.

View more icon. Plus icon inside an orange shape.
What are common pitfalls to avoid when creating an app onboarding tutorial?

Avoid overwhelming users with too much information at once. Structure the tutorial logically, focusing on essential features, using clear language, and providing opportunities for self-paced exploration.

View more icon. Plus icon inside an orange shape.
How do I personalize the first-time user experience video for my app?

Personalize the first-time user experience by incorporating user names, preferences, or tailored content to make the video more relevant and engaging.

View more icon. Plus icon inside an orange shape.
What are best practices for app feature explainer video UI design?

Explainer video UI design best practices include a clean, intuitive layout, clear visuals and legible fonts, and consistency with the app's overall aesthetic.

View more icon. Plus icon inside an orange shape.
How can storytelling enhance an app welcome video?

Storytelling can make welcome videos more memorable by connecting with users emotionally. Showcase how the app improves their lives or solves their problems in a relatable way.

View more icon. Plus icon inside an orange shape.
How do I make my initial app setup guide accessible?

Accessibility is crucial. Provide captions, transcripts, and alternative audio descriptions to ensure inclusivity for all users.

View more icon. Plus icon inside an orange shape.
What tone and style should my app's new user walkthrough convey?

The tone should be friendly, welcoming, and encouraging. The style should be visually appealing and consistent with the app's branding.

View more icon. Plus icon inside an orange shape.
How do successful apps use onboarding videos for user activation?

Onboarding videos drive user activation by showcasing key features, guiding users through the initial setup, and encouraging further exploration.

View more icon. Plus icon inside an orange shape.
How can I leverage existing assets for my app getting started video?

Leverage existing assets like app screenshots, UI elements, and marketing materials to streamline production and maintain brand consistency.

View more icon. Plus icon inside an orange shape.
How do I ensure brand consistency in my app's onboarding experience video?

Ensure brand consistency by using the app's logo, color palette, and typography in the video. Maintain a consistent tone and style that aligns with the brand's overall messaging.

View more icon. Plus icon inside an orange shape.
What are current trends in producing effective app onboarding tutorials?

Current trends in app onboarding tutorials include interactive elements, personalized content, and microlearning modules. Keep videos concise, engaging, and user-focused.

View more icon. Plus icon inside an orange shape.
How can animation improve a mobile app introduction video?

Animation can make introductions more dynamic and visually appealing. Use animation to highlight key features, demonstrate interactions, and create a more engaging experience.

View more icon. Plus icon inside an orange shape.
Should I include customer testimonials in my app's first-time user experience video?

Customer testimonials can build trust and credibility. Include short, impactful testimonials from satisfied users to showcase the app's value. Typical pricing for a 60-second video ranges from $1000-$6000, depending on complexity, and turnaround time is generally 3-8 weeks.



How to plan and optimize App Getting Started Videos?


Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou, Author and Poet. Advids applied this wisdom for a healthcare client. We created an app getting started video highlighting patient testimonials and emphasizing the app's positive impact on their lives. This emotional approach fostered trust and increased app downloads by 25%.

Actionable: Connect with your audience by evoking genuine emotion.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw, Playwright. Advids addressed this challenge for an e-commerce client. We developed an app getting started video that concisely explained the app's key features and benefits, using clear language and avoiding jargon. This resulted in a 15% increase in user engagement and a noticeable reduction in cart abandonment rates.

Actionable: Ensure clarity by using concise language and avoiding jargon.

Value Proposition: "Price is what you pay. Value is what you get." - Warren Buffett, Investor. Advids leveraged this principle for a productivity app client. We created an app getting started video showcasing the app's unique value proposition and how it solves specific user pain points. This resulted in a 20% increase in paid subscriptions, demonstrating the video's effectiveness in communicating the app's worth.

Actionable: Highlight value by showcasing how your app solves user problems.

Visual Storytelling: "Show, don't tell." - Anton Chekhov, Playwright. Advids applied this maxim for a travel app client. We created an app getting started video that visually demonstrated the app's features in action, using engaging visuals and minimal narration. This immersive approach led to a 30% increase in app usage and positive user reviews.

Actionable: Engage viewers by visually demonstrating your app's functionality.

Call to Action: "The purpose of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker, Management Consultant. Advids implemented this for a gaming app client. We created an app getting started video with a clear call to action, encouraging viewers to download the app and start playing. This resulted in a 25% increase in app installs and a significant boost in daily active users.

Actionable: Drive conversions by incorporating a clear and compelling call to action.


How app getting started video examples is curated?


We dove deep into app getting started videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic app getting started videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or initial usage.
7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, app getting started video examples 2024, n=14500 videos within duration <3 mintues, across industries.


Creating Accessible App Videos for All Users


Creating videos accessible to all users expands our app's reach and demonstrates our commitment to inclusivity. We want everyone to experience our app's potential, regardless of their abilities.

Accessibility isn't just a checklist; it's about creating a positive user experience for everyone. Consider users with visual impairments. Audio descriptions bring your app to life, narrating the visuals for those who can't see them. Clear visuals, legible fonts, and a colorblind-friendly palette benefit everyone, not just users with specific needs. app launch video examples often demonstrate this inclusive design approach.

For users who are deaf or hard of hearing, captions and transcripts are essential. These features not only make your content understandable but also allow users to engage at their own pace. Imagine watching an Application Tutorial Video without captions – how much would you miss? Similarly, sign language interpretation in an inset further enhances accessibility for deaf users.

Think about cognitive accessibility too. Concise language, paired with strong visual cues, makes your videos easier to understand for everyone, especially those with cognitive disabilities. Mobile app explainer video examples often excel at this, delivering information quickly and clearly. And don't forget keyboard navigation, which allows users who can't use a mouse to control the video player. An accessible app walkthrough Video empowers all users to explore the app's features independently.

By focusing on these key areas, we create app getting started videos that truly welcome everyone. We empower every user to learn, engage, and experience the full potential of our app.


The Importance of a Strong Call to Action in App Videos


Creating a compelling app getting started video involves more than just showcasing features; it's about guiding users towards action. We've discussed various elements, but let's focus on a crucial component: the Call to Action (CTA). A strong CTA transforms passive viewers into active users, bridging the gap between interest and engagement. Think of best app intro video examples – a visually appealing video is great, but without a clear CTA, potential users might not take the next step.

A well-crafted CTA is the final piece of the puzzle. It's the signpost directing users towards the desired destination, whether it's downloading the app, visiting our website, or learning more. This is where we turn interest into action, maximizing the impact of our app introduction video.

  • Strategic placement matters. While ending with a "Download Now" button is effective, as seen in app onboarding video examples, consider interactive elements throughout. Allowing users to "Learn More" about specific features keeps them engaged.
  • Clarity is key. Use concise, action-oriented language. Instead of "Click Here," opt for " Start Your Free Trial " or " Get the App Today ." app feature video examples often excel at this.
  • Testing is crucial. A/B test different CTAs to find what resonates. Experiment with wording, colors, and placement. analyze click-through rates to optimize for conversions.
  • Incentivize action. A limited-time discount or exclusive content can be a powerful motivator, especially in app onboarding video examples.

A strong CTA isn't just a button; it's a strategic element that guides users through the user journey. By focusing on clear, compelling CTAs, we ensure our app getting started videos effectively convert viewers into engaged users.


Choosing the Right Animation Style for Your App Video


Creating compelling app videos can be tough. One of the biggest challenges is choosing the right animation style. The right animation can transform a simple screen recording into a captivating story, boosting user engagement and driving conversions. Let's explore how to find the perfect animation style for your app.

Think about your target audience. A younger audience might respond well to vibrant, playful animation, while a professional audience might prefer a more sophisticated style. Also, consider your brand personality. Your animation should reflect your brand's identity, whether it's playful, professional, or innovative. Looking for inspiration? Check out these software App Demo Video examples to see how animation brings app features to life.

Effective app video examples often showcase a perfect blend of animation and live-action footage. A well-crafted Mobile App Tutorial Video uses animation to guide users through complex processes, making learning easy and enjoyable. Remember, the goal is to enhance understanding, not distract from your message.

  • Explore different animation styles. From 2D and 3D animation to whiteboard and motion graphics, each style offers a unique way to present your app. Experiment to find what works best for your brand and message.
  • Match animation to app complexity . Simple apps may benefit from minimalist animation, while complex apps may require more detailed visuals to explain functionality effectively.
  • Set a realistic budget. Different animation styles have varying production costs. Choose a style that aligns with your budget and resources.
  • Test and iterate. Gather feedback from your target audience and refine your animation based on their responses. Continuous improvement is key to creating truly engaging app videos.

By carefully considering these factors, we can create app getting started videos that not only inform but also captivate our audience. Remember, the right animation style can make all the difference in effectively communicating your app's value and driving user engagement.


Showcasing Key Features in Your App Getting Started Video


Let's talk about showcasing your app's best features in your getting started video. This is where we move beyond the basics and create a truly engaging user experience. Think of it as a guided tour, highlighting what makes your app special and why users will love it. A well-crafted video can transform passive viewers into active users.

We want to create a video that not only informs but also inspires action. Remember, we're not just listing features; we're telling a story. A story about how our app solves problems, improves lives, and empowers users. Let's explore how to make that story compelling.

  • Start by highlighting your app's core Value Proposition . What unique problem does it solve? This is your hook. Make it clear and concise, like in First-Time User App Video examples.
  • Guide users step by step through key tasks. Think smooth transitions and intuitive design, much like in app walkthrough video examples. Clarity is key.
  • Show your app in action within realistic scenarios. Make it relatable and practical for potential users. For example, Software Onboarding Video might showcase how a team uses the app for project management.
  • Use animation strategically to clarify complex processes and improve engagement, as seen in engaging app video examples. Animation can bring your app to life and make learning fun.

By focusing on these key elements, we can create app getting started videos that not only inform but also inspire action. We're not just showcasing features; we're creating an experience that resonates with users and drives conversions.


Optimizing App Videos for Different Platforms


Let's talk about optimizing our app videos for different platforms. It's like tailoring a suit – what fits perfectly on YouTube might look awkward on TikTok. We want our videos to shine everywhere, grabbing attention and driving conversions. Creating platform-optimized app videos requires understanding each platform's nuances. We'll explore key strategies to maximize user engagement and drive conversions across different platforms. Analyzing top app getting started videos reveals a clear trend: platform optimization is key.

Think about it. A snappy, vertical video might be perfect for Instagram Stories, but it would get lost on YouTube, where users expect a more immersive experience. Similarly, a detailed App Demo Video might thrive on YouTube but feel too long for TikTok. It's all about adapting our approach to fit the platform and its audience. For instance, app tutorial video examples often demonstrate how platform-specific features can enhance user experience.

  • Tailor video length to each platform. Shorter, impactful videos often perform better on social media platforms like TikTok and Instagram, while longer formats are suitable for YouTube or educational platforms.
  • Optimize thumbnails for maximum click-through rates. A compelling thumbnail is the first impression, so make it count. A/B test different thumbnails to see what resonates with your target audience on each platform.
  • customize calls to action . A "Swipe Up" might work on Instagram Stories, while a "Download Now" button is better for YouTube. A well-crafted App Explainer Video designed for YouTube might benefit from a longer format and detailed explanations.
  • Consider accessibility. Always include captions and subtitles for viewers watching without sound, regardless of the platform.

By tailoring our approach to each platform, we can ensure our app videos reach the right audience with the right message, maximizing engagement and driving conversions.


How app getting started video examples are curated?


We dove deep into app getting started videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic app getting started videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or initial usage.
7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, app getting started video examples 2024, n=14500 videos within duration <3 mintues, across industries.

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

    You are requesting pricing for 60 seconds video

    Thank you! Your form has been successfully submitted.

    By clicking next, you agree to receive communications from advids in accordance with our Privacy Policy.