In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user retention, engagement, and overall satisfaction. However, crafting an effective onboarding process presents a unique challenge for app developers and marketers.
By incorporating app getting started videos into your onboarding strategy, you can create a more engaging and informative experience for your users, ultimately driving app adoption and success. With this understanding of the need and potential, let's dive in and explore 30 inspiring examples of app getting started videos that effectively onboard users and set the stage for a positive app experience.
In today's mobile work landscape, cybersecurity threats are everywhere. This App Getting Started Video brilliantly illustrates the vulnerabilities of traditional network security, emphasizing the need for cloud-based protection. Avast's animated video cleverly shows how cyberattacks can target remote workers, creating a sense of urgency for businesses to rethink their security strategies.
The video showcases Avast's Secure Internet Gateway as a cost-effective solution, using engaging 3D isometric animation. The visuals effectively demonstrate how Avast's cloud-based protection safeguards businesses, no matter where employees work. This concise and informative approach makes it a compelling example of a strong App Getting Started Video.
WeldEye's App Getting Started Video seamlessly blends 3D animation and a concise narrative to showcase its innovative welding management platform. The low-poly aesthetic and smooth transitions create a visually appealing experience, while the upbeat music adds to the overall dynamism.
The video effectively communicates WeldEye's key features, such as cloud-based accessibility, integration with existing systems, and real-time feedback. The demonstration of the app's intuitive UI reinforces WeldEye's commitment to simplifying complex welding processes. By focusing on the practical benefits of the software, this video resonates with welding professionals seeking improved efficiency and transparency.
We admire this app getting started video for its seamless blend of 3D car models and sleek mobile UI design. The captivating overhead-to-front view transition showcases Capital One's Auto Navigator app in action. Its a masterclass in showing, not just telling, by visually guiding viewers through the car selection, financing, and purchase process.
Capital One clearly gets how to grab attention. The vibrant blue car amidst a sea of silver instantly draws our eyes, emphasizing how Auto Navigator helps users find the perfect vehicle. This, coupled with a concise, upbeat soundtrack, makes for a truly memorable experience, leaving us wanting a Capital One Auto Navigator experience for ourselves.
We love how this Mint app getting started video exemplifies the power of visual storytelling in a concise format. The vibrant color palette and animated transitions hold our attention, while clearly explaining how to navigate the app. The focus on tracking spending and building budgets inspires viewers to take control of their finances.
It masterfully balances aesthetic appeal with informative content, motivating us to explore further. The gentle background music and intuitive UI elements create a relaxed yet empowering atmosphere for users exploring the Mint app.
We admire the minimalist yet effective approach of this Umo app feature highlight video. The dynamic 2D animation effortlessly showcases the functionality of the app, capturing its core value proposition: simplifying urban mobility. From planning routes to paying for rides and earning rewards, every aspect is presented with clarity and a touch of whimsy.
The story of Jay and Anita underscores the app's relevance in diverse lifestyles, making it resonate with a broad audience. We love the smooth transitions and the vibrant color scheme that elevates the overall visual appeal. The clear call to action at the end, coupled with the upbeat music, leaves the viewer inspired to embrace Umo for a more seamless urban journey.
What We Can Learn
Prioritize smooth transitions; seamless viewing enhances the experience.
LuLu is a money transfer company that helps people send money securely from Bahrain to the Philippines. The video is designed to showcase the app and its ease of use, especially for people who are busy and need to send money quickly.
Video Design - The video uses a cartoon-style animation with a bright and modern color palette. The animation is clean, clear, and easy to follow, making it a good example of an App Value Proposition video. The video design uses warm colors like yellow, green, and orange, conveying a sense of warmth and trust.
The video is designed for mobile users, and the focus is on the phone screen, which is highlighted to draw the viewer's attention to the app's features. The simple and easy to understand narrative, along with the colorful and easy-to-follow animation, explains the process of using the app to send money in a clear and concise manner. This style effectively communicates the ease of use and security of the app. The overall tone of the video is positive, friendly, and reassuring, making the viewer feel that sending money via LuLu is simple and secure.
VISA makes it easy for customers to make payments by creating mobile payment solutions. This video is designed to help you understand how.
Video Design - This App Acquisition Video uses a combination of static and animated graphics, focusing on simplicity. It highlights the process of tokenization for secure mobile transactions, a key feature of the platform. The video uses clear visuals and easy-to-understand transitions, focusing on the benefits of the platform.
The use of graphics and the flow of the video makes it a great example of an App Acquisition Video. The visual style is clean and professional, making the process of setting up an account simple and intuitive for all users. The video uses vibrant, flat colors with a focus on a clean and professional tone to communicate the advantages of using the platform.
TomTom Map Maker is a tool that helps you create custom maps for your app. It shows you the different features and how they can be used to make your maps look on-brand.
Video Design - The video uses high-quality graphics and a clean, modern visual style, focusing on the user interface and ease of use. A simple and straightforward color palette emphasizes the key features and how they are used in practice.
This is a great example of an App Acquisition Video because it effectively communicates the ease of use and flexibility of the tool. The video uses a calming and upbeat tone to reinforce the notion that creating maps is not a difficult or time-consuming task, building a positive emotional connection with the audience.
Rightware develops software solutions for the automotive industry. This video is designed to showcase how their platform allows car makers to create user interfaces for modern vehicles.
Video Design - This video uses an App Acquisition Video approach to demonstrate the platform's capabilities. A screencast video of the app's interface is accompanied by audio narration, highlighting its key features. The video uses sharp, modern graphics that visually represent the user interface.
The design is able to communicate the objective of the video. It's clear that the platform is a powerful tool that can help carmakers create visually appealing user interfaces for their vehicles. The video has a professional and informative tone, which helps to build trust in the product and the company. The use of screencasts and graphics enables viewers to visualize the product easily. The audio narration is clear and concise, ensuring that viewers are fully engaged with the video.
ThriveCash is a new way for undergrads and grad students to cover expenses before work starts. The video is designed to showcase the benefits of ThriveCash and to encourage viewers to learn more about the app.
Video Design - The video starts with a simple illustration of a person's legs holding a blank sheet of paper. The sheet then folds out to reveal a screen of a laptop showing an email that reads, Congrats, you've got the job! The video moves on to more simple, hand drawn graphics that illustrate common scenarios that students face when beginning new jobs or internships. The app's name is featured on a green smartphone with a red speech bubble. All graphics have a minimalist design style, simple color palette, and cartoon-like characters. These simple but effective design choices make this an engaging App Acquisition Video.
The visual design and storytelling used in the video emphasize the stress that comes with entering the workforce. The bright red color in the email notification is meant to capture attention and highlight the excitement of a new job. The video tone is lighthearted, but it also reflects the reality of the struggles of covering unexpected costs before work begins. The simplistic graphics in the video convey a sense of casual, straightforward, and approachable, encouraging the viewer to learn more about ThriveCash.
SilverCloud is a digital mental health company that helps improve mental health and well-being. The programs use evidence-based methods, like cognitive behavioral therapy and mindfulness, to help users improve their mental health.
Video Design - The video uses a bright, modern, and inviting design style. Simple, clean graphics, animations, and video footage make for an engaging App Acquisition Video. The graphics are high quality and easy to understand, making the program modules easy to navigate. The combination of text and visuals makes the video engaging and informative for viewers.
The video visual style effectively communicates the goal of the video. Bright colors and clean graphics create a positive and welcoming tone, which is crucial for users who are seeking help with their mental health. The video narrative helps to explain the company's approach to mental health and how its programs can help users improve their well-being.
The vibrant, geometric animation style of this PagerDuty App Getting Started Video instantly grabs our attention. We love the clever use of simple icons and visuals, like the pulsating power button and the network diagram, to convey complex ideas about real-time operations. The pacing is perfect, keeping us engaged with each new visual metaphor.
PagerDuty's brand identity shines through with its consistent color palette and modern typography. The electronic music adds a layer of energy, perfectly complementing the fast-paced visuals. This App Getting Started Video is a brilliant example of how to make a short, impactful brand video that leaves a lasting impression.
A clean and modern aesthetic forms the foundation of this App Getting Started Video. The video utilizes a minimalist approach with a limited color palette, allowing the user interface to be the central focus. Each step is presented in a straightforward manner, utilizing simple animations that effectively guide viewers through the process. The video's deliberate pacing, with a rhythmic flow, enhances the user experience and promotes a sense of clarity.
The combination of concise narration and visual demonstrations effectively conveys the key information required for a successful start. By focusing on the core functionalities and providing a clear call to action, the video empowers new users to confidently navigate the app with ease. This approach ensures that users are well-equipped to leverage the platform's full potential.
It's refreshing to see a video that goes beyond just product features and digs deeper into the problem it solves. This App Getting Started Video takes us on a journey, starting with the challenges of traditional waste management and unveiling a technology that offers a simpler and more efficient solution. The animations are like visual storytelling, each icon and graphic adds a new layer to the story, making it both informative and captivating.
The use of data visualizations and graphs provides a clear understanding of the impact of Smarter Sorting and how it delivers valuable insights. The video demonstrates the solution's ease of use, its impact on various stakeholders, and its potential to create a more sustainable future.
We adore this app getting started video's bright, punchy 2D animation, making gardening tips surprisingly engaging. The quick cuts and lively music keep us hooked, mirroring the dynamic nature of gardening itself. Miracle-Gro cleverly connects their brand to the joyous experience of tending a garden, leaving us wanting to get our hands dirty. It shows the perfect balance of information and visual storytelling for an app getting started video.
Each scene effortlessly guides us through essential watering techniques, from checking soil moisture to embracing the rain. Its a charming reminder that even the smallest actions, like aiming for the roots, can lead to big, beautiful blooms. We appreciate how the simple, hand-drawn visuals are elevated by vibrant splashes of color, creating a world that feels both familiar and fantastical.
Datasite is a platform for investment banking, designed to enable faster deal processes. The video is designed to demonstrate how Datasite helps investment bankers get ahead of their M&A and capital markets deals, through streamlined collaboration and data management.
Video Design - This animated video uses vibrant colors, simple shapes, and a sleek design aesthetic. The animation style is clean, concise, and clearly depicts the process of investment banking. The use of conveyor belts and folders emphasizes the fast, efficient nature of the platform. The bright orange and white color scheme creates an eye-catching and energetic feel that aligns well with the brand. The video is clearly an App Getting Started Video, using a visual approach to guide users through its functionality.
The video effectively highlights Datasite's key features and benefits for investment bankers. The animation emphasizes the platform's ability to streamline collaboration, organize data, and manage deals efficiently. The use of AI is integrated seamlessly, showcasing its role in automating tedious tasks. The overall tone is upbeat and optimistic, emphasizing the positive impact Datasite can have on investment banking workflows.
We love how this Citrix DaaS app getting started video brilliantly addresses a common concern head-on DaaS security. The lighthearted intro and minimalist design immediately put viewers at ease, assuring them that cloud solutions can be both secure and user-friendly. The concise format, coupled with clear visuals and upbeat music, effortlessly breaks down complex security features. A key takeaway from this video is the elegant way it showcases the hybrid DaaS model, empowering businesses to tailor their cloud journey while maintaining complete control.
FireMon automation redefines automation beyond zero touch. This video is designed to help security operations by explaining the four levels of security automation.
Video Design - The video is an App Getting Started Video with an isometric style that features characters. This visual design makes it easy to understand the automation levels by illustrating the benefits of each level. The bright and clean color scheme adds a touch of professionalism to the video, while the smooth transitions and animations make the video engaging.
The visual style of the video is effective at communicating the objective of the video. The use of the four layers representing the different automation levels provides a clear understanding of how automation helps customers achieve their goals. The overall tone of the video is informative and professional, reinforcing the brand's commitment to helping customers secure their organizations.
In this getting started video, we love how AppFolio showcases its software solution for community association management through dynamic 2D animation. The video perfectly captures the essence of simplifying board member responsibilities, emphasizing accessibility and convenience through mobile app usage. From reviewing architectural requests to approving invoices, the intuitive UI design shines through screen recordings, making us all crave such seamless digital integration.
The vibrant color palette, playful character animation, and upbeat music create a truly captivating viewing experience. AppFolio demonstrates how a complex product can be explained simply and engagingly, inspiring us to reimagine our own product demos. This is a fantastic example of a getting started video done right.
What We Can Learn
Animate your software's features to make complex processes look simple and engaging.
ManageEngine Endpoint Central is a solution for managing and securing a wide range of endpoints. This video is designed to introduce the solution and its benefits for IT teams.
Video Design - The video uses a cartoon-like animation style, employing a mix of flat and 3D elements. This style is highly engaging and appealing, making it an ideal choice for App Acquisition Video. The use of bright colors and simple graphics helps simplify complex information for viewers, ensuring a positive user experience.
The visual style of the video is perfectly aligned with the objective, which is to introduce the solution and its benefits in a simple and engaging way. The animation style helps to communicate the tone of the video, which is lighthearted and approachable, making the information more accessible to a broader audience.
Logicom is a distribution partner for Cisco Meraki, and this video is designed to explain the benefits of this partnership to resellers. The video emphasizes how Cisco Meraki is a complete cloud solution that addresses the rapidly growing demand for cloud-based IT infrastructure, software, and services.
Video Design - The video begins with a series of simple, easily digestible animated icons that represent the core components of a modern IT infrastructure, such as the cloud, security, and devices. The visual style is clean and modern, with a focus on clear lines and bright colors, which makes it an effective App Acquisition Video. The minimalist design allows viewers to focus on the information presented, with no distractions from unnecessary visual elements. This graphic style also contributes to the overall professional tone of the video.
This video clearly communicates the objective of explaining how Logicom and Cisco Meraki can help IT businesses address the challenges of the cloud era. The use of clean, easily understood graphics and animations makes it easy for viewers to understand the concept of cloud-based solutions. The professional and informative tone of the video helps to build trust with potential partners and drive interest in the product.
CareATC is a population health management company that helps inspire healthier and happier employees, which also reduces healthcare costs. The goal of this video is to introduce the platform, and how it can help employers save money.
Video Design - The video uses bright colors and minimalist graphics to communicate the platform and how it helps employers manage healthcare. The video style uses basic animation to illustrate the platform and its functionality, creating a visually engaging App Acquisition Video style.
The video uses bright, clean colors that create a positive and optimistic tone, in line with the company's mission of improving employee health and wellness. The design of the video and its simple animation help create an engaging overview of the platform, highlighting its value proposition for employers without getting bogged down in technical details. The visual style is able to successfully communicate the objective of the video, which is to show employers how CareATC can help manage healthcare costs and improve employee well-being.
We love this sharp, punchy video! It immediately grabs attention by highlighting the pain points of traditional chatbots. OpenText smartly positions Aviator as the answer, showcasing its ability to provide human-like responses and resolve IT issues quickly.
The video effortlessly blends clean aesthetics with functional UI mockups, creating an app value proposition video thats both informative and visually appealing. The upbeat music and sound effects further enhance engagement, making it a memorable example of effective product marketing.
What We Can Learn
Mirror the video's upbeat tone in your app's onboarding experience.
In today's information-saturated world, we all seek ways to connect with audiences. Rx EDGE offers a brilliant solution with their Solutions at the Shelf program, demonstrated in this impactful getting started video. The video masterfully uses bright, flat graphics and a relatable scenario to capture attention. It showcases how in-pharmacy dispensers and educational materials empower patients like Dave to seek solutions for stomach symptoms, ultimately leading them to discuss prescription options with their doctors.
We love the way Rx EDGE weaves together 2D character animation, isometric perspectives, and real-world product mockups to create an engaging and informative experience. The video's clever use of visual metaphors, such as the red pulsing stomach ache and the character's progression through the pharmacy journey, effectively conveys the core message. The video also provides impressive statistics highlighting script lift and ROI to build credibility and encourage potential clients.
What We Can Learn
Tell a story with your visuals; it makes your product relatable and memorable.
Ateme+ is a SaaS solution designed to make it easier to keep your audience captivated today and long into the future. This video is designed to showcase the benefits and capabilities of Ateme+, highlighting its cloud agnostic software as a service tools.
Video Design - The video uses a simple, clean and modern visual style. It uses a minimalist color palette, predominantly using green and orange colors. The use of circles to highlight key points emphasizes the cloud agnostic approach, providing a sense of connection and accessibility. The video showcases different icons and graphics that help simplify complex ideas, making it easy to understand the functionalities. This design approach makes the video a great App Acquisition Video, as it is user friendly and visually appealing.
The visual style of the video helps communicate the objective of the video, promoting Ateme+ as a solution for easily delivering a high quality experience. The use of clean graphics, combined with clear and concise information, creates a sense of trust and reliability, effectively driving viewers towards their service. The video has a positive and upbeat tone, using animation to illustrate the value of the service.
Audaces is a design tool that helps fashion designers create designs and technical sheets. This video is designed to showcase the benefits of using Audaces.
Video Design - The video uses a clean and minimalist design style, featuring clear and concise graphics and animation. Purple, blue, and pink brighten the screen, drawing attention to important information. The text is clear, bold, and easy to read.
This App Acquisition Video effectively communicates the ease of use of the software. The light, bright, and airy color scheme creates a positive tone. The user interface is prominently displayed, making it clear how the software works. The video demonstrates the key features and functionality of Audaces, making it clear that the product is intuitive and easy to use.
Strata provides flexible security consumption. This video is designed to introduce the solution for cloud security needs. The minimalist design and simplicity of the visual style communicate how easy it is to consume the security solution in just minutes.
Video Design - The video includes graphics that are clean, modern, and easy to understand. Animated illustrations and transitions highlight the various security needs in a cloud environment, like compute storage and firewalls. This is similar to an App Acquisition Video where the visual aids are crucial to understanding the concepts.
The clear graphics make it easy to understand the concept of flexible consumption, and the overall tone of the video is both informative and friendly.
Alation is a data catalog platform that helps companies manage and understand their data. This video is designed to showcase Alation's achievements and its position as the best data catalog.
Video Design - The video uses a unique design style, with a consistent color palette of blue, orange, and white. Silhouettes of athletes are used as imagery to represent Alation's achievements, created using a stylized design style that visually represents the platform's powerful functionality. The silhouettes are visually dynamic, and the video uses animated text presented in a dynamic and modern way.
This App Acquisition Video effectively communicates the objective. The overall tone is confident and celebratory, aligning with Alation's success. The use of imagery of famous athletes and the term GOAT is a great way to relate with viewers and convey that Alation is the best data catalog. The dynamic animations and graphics create an engaging experience for viewers.
Back Market is a global marketplace dedicated to making refurbished tech reliable, affordable, and better than new. This video is designed to promote the benefits of buying refurbished tech.
Video Design - The video opens with an aerial shot of a garbage landfill, emphasizing the increasing problem of e-waste. The visuals shift to highlight the sleek design of a new phone, presenting it as a more sustainable alternative. The imagery and text effectively narrates the message, further emphasizing the theme of sustainability and environmental consciousness. This simple yet impactful visual style makes this video an excellent example of App Acquisition Video.
The visual design effectively communicates the mission. By contrasting the vast amount of e-waste with the sleek design of a refurbished phone, the video creates a sense of urgency and highlights the need for a sustainable solution. The minimalist style of the video and its focus on sustainability resonate with a target audience that values environmental consciousness. The clear messaging and impactful visuals make the video engaging and memorable, effectively conveying the message that choosing refurbished tech is a more responsible option.
This video is a powerful example of an App Acquisition Video. It's designed to showcase the benefits of their AI-powered refactoring solution, and it does so in a way that's both effective and engaging.
Video Design - The visuals are simple, clean, and easy to understand, using minimal colors and focusing on the message. Icons and arrows guide the viewer through the process of code refactoring, making it clear and concise. The animations are simple but effective, creating a positive and informative tone that highlights the benefits of the solution.
The overall message is clear and concise, driving viewers to learn more about the product and its capabilities. This video is a great example of how to use simple visuals and clear animations to effectively communicate complex information.
FAQ
How can an app getting started video improve user onboarding and reduce churn?
Getting started videos simplify app onboarding, demonstrating functionality and reducing user churn by minimizing confusion and promoting engagement.
What are the essential components of a highly effective app getting started video?
Effective videos include a concise introduction, clear UI/UX showcase, highlighted features and benefits, and a compelling call to action.
What is the ideal length for an app getting started video to maintain user engagement?
Ideal length is typically under two minutes, balancing information and user attention. Shorter videos are often preferred for mobile apps.
How can I create an app getting started video that is both informative and visually appealing?
Combine clear screen recordings with engaging animations and professional voiceover, maintaining a consistent brand style and visual appeal.
What are the best practices for showcasing the user interface and key features of my app in the video?
Use close-ups, annotations, and step-by-step demonstrations to highlight key UI elements and demonstrate core app functionalities.
How can I effectively highlight the benefits and value proposition of my app in the getting started video?
Focus on how the app solves user problems and improves their lives. Use concise language and compelling visuals to showcase the value proposition. For example, show how a task management app streamlines workflows and reduces stress.
What are some creative ways to introduce my app and capture the viewer's attention in the first few seconds?
Capture attention with a captivating visual or question relevant to the target audience. Immediately introduce the app's name and purpose. For example, open with a common user frustration that the app addresses.
How can I use storytelling or humor to make my app getting started video more memorable and engaging?
Storytelling creates emotional connections, while humor can make the video memorable. Use these elements strategically to enhance engagement. For example, a fitness app might use a relatable story of someone overcoming a challenge.
What are the different styles of app getting started videos (e.g., animation, screen recording, live-action) and which one is best suited for my app and target audience?
Video styles include animation, screen recording, and live-action. The best choice depends on app complexity, target audience, and budget. Animation is ideal for abstract concepts, while screen recordings are best for demonstrating functionality.
What is the typical cost and timeline associated with producing a professional app getting started video?
Professional video production typically costs between $1,000 and $6,000, with a 3-8 week turnaround time, depending on complexity and length.
How can I leverage existing marketing assets (e.g., brand guidelines, product demos) to streamline the video creation process?
Leverage existing brand guidelines for visual consistency and messaging. Incorporate product demos to showcase functionality and reduce production time.
What are some best practices for incorporating music and sound effects into my app getting started video?
Music and sound effects enhance mood and highlight actions. Choose audio that complements the visuals and doesn't distract. For example, use upbeat music for a productivity app and calming music for a meditation app.
How can I ensure my app getting started video is accessible to users with disabilities (e.g., captions, audio descriptions)?
Include captions and audio descriptions for accessibility. This ensures inclusivity for users with disabilities.
How can I find and collaborate effectively with a video production team or freelancer who specializes in creating app getting started videos?
Find video producers specializing in app explainer videos. Review portfolios and client testimonials to assess their expertise.
What are some key questions to ask potential video producers to ensure they understand my vision and can deliver a high-quality video?
Ask potential producers about their feedback incorporation process, target audience understanding, and experience with different video styles. Inquire about their experience with similar apps and their approach to showcasing specific features.
How to plan and optimize App Getting Started Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou, Author and Poet. Advids applied this wisdom for a healthcare client. We created an app getting started video highlighting patient testimonials and emphasizing the app's positive impact on their lives. This emotional approach fostered trust and increased app downloads by 25%.
Actionable: Connect with your audience by evoking genuine emotion.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw, Playwright. Advids addressed this challenge for an e-commerce client. We developed an app getting started video that concisely explained the app's key features and benefits, using clear language and avoiding jargon. This resulted in a 15% increase in user engagement and a noticeable reduction in cart abandonment rates.
Actionable: Ensure clarity by using concise language and avoiding jargon.
Value Proposition: "Price is what you pay. Value is what you get." - Warren Buffett, Investor. Advids leveraged this principle for a productivity app client. We created an app getting started video showcasing the app's unique value proposition and how it solves specific user pain points. This resulted in a 20% increase in paid subscriptions, demonstrating the video's effectiveness in communicating the app's worth.
Actionable: Highlight value by showcasing how your app solves user problems.
Visual Storytelling: "Show, don't tell." - Anton Chekhov, Playwright. Advids applied this maxim for a travel app client. We created an app getting started video that visually demonstrated the app's features in action, using engaging visuals and minimal narration. This immersive approach led to a 30% increase in app usage and positive user reviews.
Actionable: Engage viewers by visually demonstrating your app's functionality.
Call to Action: "The purpose of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker, Management Consultant. Advids implemented this for a gaming app client. We created an app getting started video with a clear call to action, encouraging viewers to download the app and start playing. This resulted in a 25% increase in app installs and a significant boost in daily active users.
Actionable: Drive conversions by incorporating a clear and compelling call to action.
How app getting started video examples is curated?
We dove deep into app getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic app getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or initial usage. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app getting started video examples 2024, n=14500 videos within duration <3 mintues, across industries.
How app getting started video examples are curated?
We dove deep into app getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic app getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or initial usage. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app getting started video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
